Established in 1967, Nike Inc is the world’s largest seller of athletic footwear and clothing. Based in Oregon in the US, its brands include Converse, Hurley and Jordan as well as Nike.It sells its products through Nike-owned retail stores and digital channels, as well as via third-party retail accounts and a mix of independent distributors and licensees in virtually every country around the globe. Retail Week provides news, analysis, features and opinion about Nike and the sports retail sector.
Nike’s new boss has pledged to act fast to restore the trainer brand and retail giant’s fortunes as he reported a quarterly sales fall.
Sports Direct has launched its Christmas campaign called ‘New Traditions Start Here’, featuring some of the UK’s biggest athletes across various sports.
As JD Sports posted an increase in sales and profit for the six months to August, one of its largest brand partners, Nike reported its biggest drop in sales since the pandemic. But chief executive Régis Schultz said Nike’s troubles have little to do with its performance as he maintains a positive outlook ahead of the golden quarter.
The chief executive of sportswear giant and retailer Nike is to stand down next month and be replaced by a veteran of the business.
This deep dive is the third in our ‘Consumer 2025 – from acquisition to advocacy’ series.
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