British activewear retailer Sweaty Betty was founded in 1998, opening its first boutique store in Notting Hill, London. The brand now has over 150 stores and concessions around the world. Retail Week provides news, analysis, features and opinion about Sweaty Betty and the sports and leisure sector.
Senior executives from Asda, Superdrug, Frasers, John Lewis, Sainsbury’s and Marks & Spencer are among the 30 names tipped to lead the country’s biggest retailers in years to come, according to Retail Week’s annual index
As the calendar flips to March 8, Retail Week shines the spotlight on what some retailers are doing to mark International Women’s Day (IWD).
Sweaty Betty has appointed former England and Great Britain hockey player Kerry Williams as its new chief marketing officer as the retailer heads into “a time of immense transformation”.
It has been a tough few years for fashion, and retailers have been battling to lead on style, value and quality despite skyrocketing return rates, competition for customer loyalty and bold sustainability targets.
Marks & Spencer will start selling products from Adidas and Sweaty Betty in an extension of its brands strategy.
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