
New shopper, new rules

How well do you really know your customer? And are you ready for the changes afoot?
The past year has seen the majority of consumers reining in spending, ramping up online purchases in the wake of store closures and prioritising essential items above all others.
But a new era of retail now beckons. With the vaccine rollout powering economic recovery, store reopenings and the easing of restrictions after July 19 comes a shift in consumer spending, sentiment and shopper profiles.
Tap into the psyche of tomorrow’s shopper at Consumer Week 2022.
Running from September 13 to 17, Consumer Week 2022 grants you access to exclusive strategic insights across two free virtual masterclasses, exclusive consumer research and free online content to identify and influence the new breeds of shopper.
The masterclasses will be split over two days: identifying tomorrow’s shopper and influencing tomorrow’s shopper. They will feature speakers who know what it takes to build a consumer-focused brand, including leaders behind Kingfisher – the owner of Screwfix and B&Q – Marks & Spencer, Bloom & Wild, and more.
Created in partnership with EngageHub, Eventbrite, GreyOrange, Rackspace, TrueLayer and Webhelp, Consumer Week 2022 will also enable you to hear from industry experts and those who study consumer behaviour, such as psychologist Will Trump.
Register for your free place at the virtual masterclasses today.
Day one – identifying tomorrow’s shopper
Psychology of the new consumer, developing a data mindset and winning with fandoms – September 15
Day two – influencing tomorrow’s shopper
Revolutionising CX, tapping into the DTC opportunity and getting strategies up to scratch for the ethical consumer – September 16
DAY ONE
Our first Consumer Week 2022 masterclass takes place on Wednesday September 15. We are going to identify who tomorrow’s shopper is and what they want from retailers. We will take a deep dive into how buying behaviour is shifting – and the factors influencing that shift – alongside how to use data to market to consumers in a purposeful way.
Check out the agenda below and register your place here.
9.30am-9.35am
Welcome from Chris Sanderson, Co-Founder of strategic foresight consultancy The Future Laboratory
9.35am-10.15am
How they’ll spend it: Understanding the psychology of the new breed of consumer
Panel discussion
Buying behaviour has changed beyond all recognition since the onset of the global pandemic. New emotional drivers are influencing purchasing decisions in store and online, while brand loyalty has been affected in ways never seen before.
Join our panel of experts as they drill down into the factors driving this shift. We’ll be exploring the trends that are likely to stick as the UK enters ‘the new normal’ and the reasons why consumers fall in – and out – of love with certain brands.
Speakers include:
- Will Trump, award-winning Consumer Psychologist at iptiQ by Swiss Re
- Roger De’Ath, Head of Ecommerce, TrueLayer
- Simon Breckon, Global Brand Director for ellesse and Kickers, Pentland Brands
- Grace Bowden, Head of Content, Retail Week
10.15am-10.45am
Developing a data mindset: How to use consumer intelligence to your greatest advantage
Fireside chat
In this unmissable fireside chat we’ll be joined by a true data champion – a retailer that’s leading the way when it comes to mining its extensive data to really understand its customers and market to them in a purposeful way.
Take this opportunity to learn more about their data strategy, plus find out how they’re staying ahead of customer intelligence trends and what they predict is just around the corner.
Speakers include:
- Simon Brennan, Retail Industry Specialist, Engage Hub
- Hayley Ward, Head of CX, Digital and Data, Marks & Spencer
10.45am-10.50am – coffee break
10.50am-11.30am
Conquering customer loyalty: Why fandoms matter
Panel discussion
Forget traditional customers – cultivating an army of fans is the way forward for retailers to counteract the rapid erosion in brand loyalty brought about by the global pandemic.
In this unmissable debate, we’ll address how to revitalise your technology strategy to deliver optimal experiences that keep your fans coming back for more.
Don’t miss this chance to explore new ways of thinking to modernise your CX strategy and the tech investment priorities when building customer loyalty in this new era.
Speakers include:
- Dan Burdett, Chief Consumer and Growth Officer, Pret a Manger
- Finn Lagun, Co-founder and CMO, Pasta Evangelists
- Paul Jackson, Solution Director, Rackspace
- Rosie Shepard, Reporter, Retail Week
In partnership with

DAY TWO
The second Consumer Week masterclass takes place on Thursday September 16 and will move the conversation from identifying tomorrow’s shopper to the ways in which retailers can influence them.
We will explore how businesses can leverage tech, data and experiential retail to increase spend and drive loyalty, and, with ethical consumerism rising up the agenda, how to ensure strategies are up to scratch to meet ESG demands.
You will also hear from DTC disruptor Bloom & Wild on how to make your offering stand out to shoppers and how retailers yet to harness DTC can make headway.
Check out the agenda below and register your place here.
9.30am-9.35am
Welcome from Aditya Kishore, Director of Insights at WARC.
9.35am-10.15am
Retail’s CX revolution: Bridging the gap between online and offline
Panel discussion
As the country emerges from the pandemic, customer experience (CX) has never been so important and competition is hotting up when it comes to attracting fickle customers.
Offline CX now matters just as much as online CX, with consumers calling for interactions that are personalised, immersive and match those built up in digital ecosystems.
At this session, join Retail Week and a panel of retailers and industry experts as we explore how businesses can leverage experiential retail, tech and innovations to increase spend and drive loyalty both online and offline.
- How to use experiential retail – events in particular – to drive spend and deepen customer loyalty, with lessons from a retail brand paving the way
- Leveraging data to influence consumer decision-making – from personalising the user journey to achieving a single view of the customer
- The digital innovations and tech investments retailers are hedging their bets on
- Understanding future trends in CX
Moderated by Retail Week Head of Content Grace Bowden. Speakers include:
- Pete Markey, UK Chief Marketing Officer, Boots
- Jos Harrison, Global Head of Brand Experience and Design, at Reckitt
- Sabeha Mohamed, Head of UK Marketing, Eventbrite
10.15am-10.45am
Tapping into the DTC opportunity: Learning from a retail disruptor
Fireside chat with Aron Gelbard, Chief Executive and Co-Founder, Bloom & Wild , hosted by Helen Murray, Chief Customer Solutions Officer, Webhelp
The pandemic has sent direct-to-consumer sales into overdrive as online sales accelerated and retailers turned to the web to meet their needs.
And it’s not a passing fad: 73% of companies now sell DTC. As the market becomes more crowded, how can retailers make their offerings stand out to shoppers? And how can retailers yet to harness DTC make headway?
During this intimate fireside chat, hear from Bloom & Wild chief executive and co-founder Aron Gelbard – a DTC brand breaking the mould.
10.45am-10.50am – coffee break
10.50am-11.30am
Is your strategy up to scratch with today’s ethical consumer?
Panel discussion
With Kingfisher and Joules among the first businesses, let alone retailers, to sign new credit and investment deals tied to sustainability targets, and government regulation ramping up on retail worker conditions, ethical corporate governance is increasingly under the spotlight.
As countless consumer research studies show, the majority of today’s shoppers care about retailers’ ESG standings and it influences how they shop. How must retailers adapt their strategies and supply chains to become more sustainable and meet the demands of the ethical consumer?
At this closing session of Consumer Week, expect a vibrant discussion from experts and retailers including Kingfisher director of responsible business Caroline Laurie.
Speakers include:
- Caroline Laurie, Director of Responsible Business, Kingfisher
- James Newman, Head of Retail EMEA, GreyOrange
- Eileen Willett, Co-founder, Cucumber Clothing
- Luke Tugby, Editor, Retail Week
SPEAKERS
Caroline Laurie, Director of Responsible Business, Kingfisher
A CIMA-qualified accountant, Caroline Laurie joined Kingfisher 10 years ago as a buyer before being promoted to category manager. In this role, she was instrumental in the decision to remove all gas patio heaters from B&Q UK. In 2012 she was asked to join the company’s new energy-saving proposition as a business development manager – designed to help customers reduce their home’s energy use through intelligent product developments and installed solutions. It was then a natural step for Laurie to move into her current role as director of responsible business at Kingfisher.
Aron Gelbard, Chief Executive and Co-Founder, Bloom & Wild
Aron Gelbard is co-founder and CEO at Bloom & Wild. Bloom & Wild’s mission is to make flowers and gifts the joy that they should be and, in doing so, to build the world’s leading and most-loved flower and gifting platform. Bloom & Wild, Europe’s largest online flower company, is on track for more than £200m of sales in 2021 and recently raised a $100m Series D financing round. Prior to Bloom & Wild, Aron worked at Bain & Company in London and Silicon Valley. Outside of Bloom & Wild, Aron is an advisor to Eka Ventures and Pasta Evangelists, an angel investor in Urban Jungle, Motley London, THIS and Tiny VC, and a pledger to Founders Pledge. Aron has a masters degree from Oxford University and an MBA from Harvard Business School.
Finn Lagun, co-founder and CMO at Pasta Evangelists
Finn Lagun is co-founder and CMO at Pasta Evangelists, the fresh pasta company. Leading the Pasta Evangelists marketing, brand and ecommerce teams, Finn has overseen expansion in sales at the company from £69,000 in 2017, when the company started trading, to almost £11m in 2020, with ambitious targets and potential international expansion expected in 2021 and beyond. He previously worked at Amazon and Zipjet, an on-demand laundry venture by Rocket Internet, the Berlin-based startup incubator.
Will Trump, Head of the Behavioural Insights Group at iptiQ by Swiss Re
Everything Will Trump does revolves around customer behaviour. With a background in predictive analytics, Will pioneered the application of behavioural science within Swiss Re 10 years ago. By using rigorous experimentation methods, he has helped insurers around the world optimise their products and customer journeys, achieving significant uplifts in sales and customer retention. He now works in Swiss Re’s primary insurance division, iptiQ, where he leads the Behavioural Insights Group with responsibility for consumer insight, CX strategy and the application of behavioural science.
Roger De’Ath, Head of Ecommerce, TrueLayer
Roger currently leads the ecommerce team at TrueLayer, bringing open banking to any online payment. Roger has decades of experience in the payments and ecommerce space, previously leading enterprise sales at payments company GoCardless, Google and IBM.
Simon Brennan, Retail Industry Specialist, Engage Hub
Simon has more than 13 years’ experience of working with retail organisations, ranging from large supermarkets to small independent stores, helping them to provide exceptional customer experience and improved operational efficiencies, through the use of market-leading digital technologies.
Chris Sanderson, Co-Founder, The Future Laboratory
Chris is co-founder of strategic foresight consultancy The Future Laboratory, where he is responsible for delivering the company‘s extensive global roster of conferences, media events and Trend Briefings, which he presents in London, New York, Sydney, Melbourne and around the world. Clients who have booked one of his inspirational keynotes include luxury group Kering, the European Travel Commission, Selfridges, Marks & Spencer, Chanel, Harrods, Aldo, H&M, General Motors, BBDO, Design Hotels, Condé Nast Media and Omnicom. Chris presented Channel 4’s five-part series Home of the Future and is a SuperBoard member of The British Fashion Council’s Fashion Trust.
Pete Markey, Chief Marketing Officer, Boots
Pete Markey is chief marketing officer for Boots, where he is responsible for brand and marketing for the UK and ROI. Pete has held senior leadership roles at TSB, Aviva, Post Office, RSA and More Than, with his early career spent at OneTel, AA and British Gas. He is an experienced director, having worked across a range of disciplines including marketing, sales, e-business, customer experience, operations and strategy.
Pete has been awarded four prestigious Marketer of the Year awards and is a fellow of The Marketing Society and The Chartered Institute of Marketing. In 2019, Pete was awarded the Diversity Ally award at the European Diversity Awards for his work as executive sponsor for the TSB LGBT network. Pete is a mentor for The Marketing Academy, OUTstanding and Solent University.
Dan Burdett, Chief Consumer and Growth Officer, Pret a Manger
Dan Burdett is chief consumer and growth officer at Pret a Manger, a role he’s held since January 2021, helping to strengthen Pret’s omnichannel approach. Dan is responsible for setting the global direction across functions including food, coffee and packaging, brand and insight, sustainability, technical and quality, and commercial growth. As a member of the executive team Dan is focused on supporting Pret's digital transformation and expansion into new consumer channels through initiatives like its coffee subscription and click and collect.
James Newman, Head of Retail EMEA, GreyOrange
James has served the retail industry in many roles throughout his career, helping retail leaders deploy technology to add value to their customers and growth. James has particular expertise in advising retail leaders on how to assimilate new technologies into their strategies. His experience extends across stores, channels and distribution functions, and most recently he has helped retail businesses take advantage of artificial intelligence and automation.
Hayley Ward, Head of CX, Digital and Data, Marks & Spencer
Strategic digital leader with over 15 years' experience in insight and customer experience – currently working at M&S focused on understanding how consumers shop and translating that insight into action to help create better products, services and experiences for customers to drive loyalty and business growth.
Helen Murray, Chief Customer Solutions Officer, Webhelp
Helen is responsible for leading Webhelp’s business development function and the delivery of client differentiation through enhanced customer experience. Her extensive experience leading in-house and client-side customer service operations has led to a passionate belief that truly listening to clients is the key to success. Before joining Webhelp in 2012, Helen worked with Verint Systems for five years as Director of Consulting and prior to this was Director of Customer Service and Director of Outsourced Contact Centres for BT Global Services.
Simon Breckon, Global Brand Director for ellesse and Kickers, Pentland Brands
Simon has a stellar track record of developing breakthrough business visions and creating consumer strategy that delivers disruptive brand positioning in the market, strong consumer affinity and results in dynamic sales, growth and profit across multichannel commerce (digital, retail, wholesale). He has been successful working across lifestyle sectors (primarily sportswear and beverages), diverse cultures and ownership structures. A leader who has an ability to inject ambition, build creative cultures and establish common purpose, accountability, agility and pace within teams. Known for his personal passion and conviction, he inspires teams and individuals while unlocking the potential of brands globally.
Eileen Willett, Co-founder, Cucumber Clothing
Born in Vancouver to Japanese parents, Eileen trained in fashion in Paris and San Francisco before settling in London and working at Nicole Farhi. She launched Cucumber Clothing with her co-founder Nancy Zeffman in 2017, making "luxurious clothing for every day", using ultra-soft technical fabrics. Cucumber Clothing is an inclusive sustainable fashion brand making nightwear and leisurewear for women who experience body temperature shifts, including those going through menopause. The antithesis of fast fashion, its revolutionary intelligent fabrics are 100% human made and last up to six times longer than cotton. Launched in 2017 by Willett and former advertising executive Nancy Zeffman, Cucumber Clothing now sells to consumers globally, has featured on Dragons' Den and is regularly featured in major publications. Shortlisted for the 2020 Asian Woman of Achievement Awards, Eileen is a speaker on female entrepreneurship and slow fashion.
Sabeha Mohamed, Head of UK Marketing, Eventbrite
Sabeha Mohamed heads up marketing in the UK & Ireland at Eventbrite. She’s helping event creators grow their event business and recover from the impacts of COVID-19. An ex-event organiser herself, she’s passionate about the customer journey, B2B and growth marketing.
Jos Harrison, Global Head of Brand Experience and Design, Reckitt
Jos Harrison is Global Head of Brand Experience and Design at Reckitt where he champions the role of human-centric design and creative business leadership, providing strategic tools and creative direction as well as connecting design to other vital functions within the company. At Reckitt, Jos curates global brands including Airwick, Vanish and Harpic. Jos has extensive experience in both directing and implementing branding and design, working both agency and client side. Before joining Reckitt, he worked at Cadbury leading teams of designers across a variety of disciplines
Aditya Kishore, Insight Director, WARC
Aditya Kishore is the Insight Director at WARC, part of the Ascential Group. His role focuses on researching and analysing marketing initiatives worldwide to help identify the most effective strategies for marketers. Prior to WARC, Adi held various insight roles at Informa and United Business Media, part of a 20-year career spanning research, market analysis and strategy.
Paul Jackson, Solution Director, Rackspace
Specialising in cloud, service management and solving problems Paul brings 25 years’ experience gained across a variety of business sectors and organisation sizes, Paul enjoys working closely with clients defining, planning and creating innovation trajectories that will define and drive change, at all levels across your organisation enabling the adoption, integration and operation of new technology solutions that deliver the desired business and IT benefits.
Grace Bowden, Head of Content, Retail Week
Luke Tugby, Editor, Retail Week
Rosie Shepard, Reporter, Retail Week

Caroline Laurie
Caroline Laurie

Aron Gelbard
Aron Gelbard

Finn Lagun
Finn Lagun

Will Trump
Will Trump

Roger De'Ath
Roger De'Ath

Simon Brennan
Simon Brennan

Chris Sanderson
Chris Sanderson

Pete Markey
Pete Markey

Dan Burdett
Dan Burdett

James Newman
James Newman

Hayley Ward
Hayley Ward

Helen Murray
Helen Murray

Simon Breckon
Simon Breckon

Eileen Willett
Eileen Willett

Aditya Kishore
Aditya Kishore

Paul Jackson
Paul Jackson

Sabeha Mohamed
Sabeha Mohamed

Grace Bowden
Grace Bowden

Rosie Shepard
Rosie Shepard
GET INVOLVED
Are you interested in sharing your insights with our audience of retailers and brands?
Sponsorship of Consumer Week provides exclusive speaking opportunities, targeted lead generation and brand awareness among a captive audience.
Help retailers build a strategy that will win in today’s consumer-driven era.
Contact Retail Week's relationships director to find out more: isobel.chillman@retail-week.com