In an IMRG survey, shoppers cited the economic downturn as a key factor that would encourage them to buy goods online. 78 per cent of those surveyed said they would do at least half of their Christmas shopping online, up from 56 per cent last year.
IMRG chief executive James Roper said: “Christmas can be an expensive time of year and it will feel particularly so this year for many who are being squeezed in the economic slowdown.
“It’s great to see the high levels of awareness among Christmas shoppers on the competitive pricing available online, an increase in those turning to e-tailers over the festive season and a strong satisfaction rating in the online shopping experience, especially delivery.”
According to Gfk NOP’s Christmas survey, another effect of the credit crunch on Christmas will be shoppers cutting back on presents and decorations. However, they still plan to spend the same on food and drink.
The survey found that 40 per cent of consumers are more worried this year than last year about how they will pay for Christmas, with 40 per cent saying that they planned to finance the festive season on their credit card.
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