BRC boss urges retailers to focus on innovation rather than cut costs in Budget response

Helen Dickinson, BRC

Source: Retail Week/Phil Weedon

The chief executive of the BRC has urged retailers to “stay focused on the innovative end and customer deliver” rather than just cut costs in response to the Budget.

Speaking today at Retail Week x The Grocer Live, Helen Dickinson said she was concerned that the retail sector is due “some short-term pain” because of the Budget, but urged retailers to focus on innovation and on customer delivery “rather than cost cutting, because that’s going to be a bit of a bad outcome for everyone”.

 

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