What will be this year's Christmas bestsellers?
Retailers are busy behind the scenes finalising their Christmas ranges. Which products and trends are they banking on to whip up a festive frenzy?
- Consumers are more likely to opt for "affordable indulgences" at the dinner table
- The return of Christmas events will see heightened demand for partywear
- Consumers will focus on buying practical gifts that recipients will actually use
- More nights in to save money will mean more spend on in-home entertainment
This December, it will not be the grinch that steals Christmas, but more likely the cost-of-living crisis.
Spending on non-essential items is set to plummet by £12bn in the UK this year as consumers tighten their purse strings, according to findings from a report by Retail Economics and digital wallet HyperJar. Meanwhile, the British Chamber of Commerce expects inflation to reach 10% in the final quarter of 2022, outpacing pay growth.
Retail Week’s The Christmas Forecast report includes forecasts broken down by sector that show retail sales by volume will be down year on year in the final quarter of 2022.
However, with inflation currently around 9%, the value of retail sales is predicted to rise. That will bring total retail sales growth by value and volume to +3.7% and -5.3% respectively.
As a result, retailers are focused on making sure they back winners this Christmas. So which products will be the bestsellers this festive season?
Grocery
McColl’s is bracing itself for the impact of the cost-of-living crisis this Christmas. Customer director Rob George says: “We’re really going to see customers get squeezed once they turn their heating on. Unfortunately, we expect our customers to be hit a bit harder than the average family by the increased cost of living.”
He adds: “We see our job this Christmas as helping customers to celebrate with their family and friends by focusing on those small indulgences, making them as affordable and irresistible as possible.”
“We see our job this Christmas as helping customers to celebrate with their family and friends by focusing on those small indulgences, making them as affordable and irresistible as possible”
The Kraft Heinz Company head of category development Soraya Singh fully expects consumers to shop judiciously this Christmas. She says: “We can expect an omnichannel Christmas as shoppers will shop across channels with the aim of squeezing the most out of every pound spent.
“Sixty-four per cent of shoppers are expected to shop around at different stores for Christmas [according to IGD Shopper Vista, March 2022]. Discounters could also play a larger role this Christmas versus previous years as shoppers increasingly focus on value.”
Innovating ranges will be key, she says: “In terms of our own plans, we will continue to bring excitement through festive flavours in the form of limited-edition packs as we have done in previous years. Keep your eyes out for this to start appearing on shelves in the coming months.”
Iceland trading director Andrew Staniland believes consumers may shop earlier this year following the stock challenges last year, and that squeezed household budgets may impact casual dining and therefore benefit premium retail ranges.
He adds: “Our products will always be well-priced versus the market and the intensity with which we monitor this remains strong. Plenty of new products will be introduced to service accessible opening price points, as well as to introduce aspirational products that substitute dining out.”
Adam Sopher, co-founder and managing director of popcorn brand Joe & Seph's, also expects to benefit from customers dining in.
“Joe & Seph’s is seeing a huge growth in ‘affordable indulgence’ – paying a small premium for a premium product to make an occasion extra special. As the cost of living continues to be a challenge, consumers are eating out less frequently and instead having a night in,” he says.
“Plenty of new products will be introduced to service accessible opening price points, as well as to introduce aspirational products that substitute dining out”
Waitrose is focusing on new products. Own-brand director Natalie Mitchell says: “Our amazing food innovation team has been working on lots of new products, while staying true to our values of great-tasting and ethically sourced food. Some of the new festive delights that we know will be popular with our customers include our No.1 blood orange and white chocolate quenelle, Heston from Waitrose pear and fig mince pies in triple cheese pastry, and a supermarket first: our brand new savoury parmesan and cracked black pepper panettone.”
Alcohol-free beverage brand Lucky Saint’s head of brand, Emily Laws, expects to benefit from a greater number of consumers opting for more health-conscious, non-alcoholic varieties. “Our bigger pack sizes, 24 and 48 bottles, do particularly well over the Christmas period as people look to stock up for the festive season, making sure they're including those not drinking,” she says.
Nespresso is banking on several products to do well with its coffee fans. UK and Ireland head of ecommerce Matt Barnett says: “Our advent calendars are always hugely popular ahead of Christmas, making a perfect early gift in the run-up to the festivities, and we’re continually seeing the popularity of this product increase. Our annual festive limited editions, like 2021’s 'gifts of the forest' coffees, also provide a luxurious, exclusive alternative for coffee lovers.”
He adds that Nespresso expects its barista recipe maker and new Vertuo Pop machine to be popular gifts. “The latest addition to the Vertuo range, it’s designed to deliver on high-quality coffee experience expectations, with a pop of colour to mix and match with interiors. Compact in size, it’s available in a range of colours and with four different cup sizes to choose from,” he says.
Meanwhile, Caffè Nero UK managing director Glyn House says Christmas drinks will launch as usual in autumn and there will be plant-based drink alternatives. When it comes to which products will be popular, he says: “Black forest cake – it’s a familiar flavour but this year we really have a fantastic cake. It’s going to offer comfort and familiarity, but also a really delicious taste. The new mince pie will also be a hit. Mince pies are always hugely popular and this year as well as our classic mince pie, we have a second with a luxurious twist.”
He adds: “I think the new vegan festive feast sandwich will also be hugely popular. It’s almost like a Christmas dinner in a sandwich and I challenge you to tell it’s not actually meat.”
And recipe box subscription business Gousto is looking to sustainability-conscious consumers. According to senior food innovation manager Jordan Moore: “Living more sustainably at home is front and centre of consumers' minds. Recent research by Gousto found that over the past three years, 25% of Brits say they’ve cut down on meat in their diet for those reasons. With the rise of the flexitarian diet, we expect our plant-based Christmas dinner in an hour to get tastebuds twitching.“
Fashion
Fashion is a key category for the season but one in which consumers may spend more carefully as budgets are squeezed.
Mamas & Papas, which forecasts products such as its ‘Baby’s First Christmas’ slogan jumper to perform well, is also expecting to feel the impact. The retailer says: “Retailers need to find ways to be useful and demonstrate value for money at every opportunity. We’re not changing the level of promotions or discounting but we’re making sure stock availability on lower priced products in our range is particularly strong, in anticipation of people who are looking for a wider range of price points.”
“This Christmas, there is definitely a new set of challenges, which are still very much evolving, so we need to remain flexible and adjust as required,” says Fat Face chief executive Will Crumbie.
“This Christmas, there is definitely a new set of challenges, which are still very much evolving, so we need to remain flexible and adjust as required”
Quality, well-made clothing is a priority for the retailer and something Crumbie believes consumers will still be willing to pay for. It is also appealing to wider customer groups with new products.
Crumbie adds: “We have been expanding our product ranges and sizes to capitalise on a growing customer base and ensure the whole family can shop at Fat Face. Our Christmas range this year focuses on nightwear, knitwear and gifting products, and our expectation is that these ranges will continue to produce our bestsellers over the festive season.”
Premium sportswear retailer Castore, which has six stores and is sold via a partnership with Reiss, also believes high-quality pieces will be at the top of shopping lists. “Our Garcia hoody, a flagship product that features a unique waterproof fabric and retails at £165 has historically been a Christmas bestseller and we forecast that to be the case this year,” says co-founder Tom Beahon.
“Customers will spend on high-quality pieces that make them feel good, particularly if they have a tangible performance benefit.”
Castore believes high-quality items will be popular this year
Castore believes high-quality items will be popular this year
N Brown chief executive of retail Sarah Welsh sees opportunities in greater numbers of consumer gatherings this year. She explains: “Christmas parties will take place for the first time in three years so we expect partywear to see strong sales on dresses, and with the trend for tailoring continuing we see this moving into partywear for Christmas. We know our customers love colour and this season sees the return to green as a key colour prediction, which will be relevant across all of our brands.“
She adds: “For our Jacamo customer, nightwear, gifting and our premium brands and tech will be key categories this Christmas, with our offer including key Apple and Samsung products.”
LK Bennett digital director Zoe Donovan agrees customers will spend more cautiously, “mindful of the future risks in further rising bills and the possibility of a recession” and that buy now, pay later options will be popular. Gifting and partywear will be prominent, she says: “Boots, bags, hair accessories and jewellery are always popular gifting options, such as the Sandra bag, Margaret knee boots or the jewelled accessories.
“Partywear will also be in demand. We see great success with our showstopper sequin pieces like the pink Gabrielle dress and expect our floral silk dresses to perform very well. We’ve seen success with our platform heels this year and will be offering the Amanda bestseller in a hot-pink napa leather as well as black for winter. The gorgeous Aster coat in cream – a style we know our customer loves – as well as newer coats such as the red Spencer with gold snaffle hardware detailing.”
LK Bennett predicts partywear will be in demand. From left: Gabrielle dress; Amanda heels; Aster coat
LK Bennett predicts partywear will be in demand. From left: Gabrielle dress; Amanda heels; Aster coat
The footwear sector will also benefit from a return to dressing up, says Daniel Rubin, founder and chief executive of footwear retailer Dune London. He says: “This Christmas, consumers will be dressing up more than last year so we expect to see new products like platforms and occasion courts selling well. In contrast, the heavy boot trend will continue to be strong.”
Thomas Vosper, founder and chief executive of start-up footwear ecommerce business Aisle 3, is expecting the World Cup to influence purchasing decisions in his category. “We expect an increase in sports equipment, football boots and special edition sneakers. Usually, the new releases coincide with the start of the football season so the huge number of eyeballs on the World Cup will provide brands and retailers with a second opportunity to create and sell new products and experiences to their audience,” he says.
“The huge number of eyeballs on the World Cup will provide brands and retailers with a second opportunity to create and sell new products and experiences to their audience”
At the more bespoke end of the market, Savile Row tailor Anderson & Sheppard is banking on gifting items performing well.
According to director Anda Rowland: “We have increased the number of wool and cashmere beanie hats for this autumn and introduced some new and very vibrant colours to lift spirits. This is a good price point and they suit everyone. Men now feel a lot more comfortable wearing bright colours and we see more demand for a wider and more exciting palette.
“Other accessories like gloves and our cashmere scarves will be popular because they are not size dependent. Mid-priced items include our Shetland sweater knitted in Scotland, which we have in various colours, as well as single and double-breasted cardigan knitted jackets.”
Anna Blackburn, managing director of jewellery retailer Beaverbrooks, says she is cautiously optimistic for the season. “Diamonds are always a bestseller for Christmas, in our experience. We see strong sales every year as people look to spend on something truly memorable for their loved ones or themselves.
“Both designer and Swiss luxury watches are also incredibly popular with our customers during the festive period. Silver jewellery also does particularly well – we expect coloured stones, birthstones and initial jewellery to be top of the charts for our customers this year and have invested in a variety of products to be available to our customers.”
A popular Christmas choice, charm bracelet and jewellery brand Pandora expects its Moments charms range and its lab-created diamond collection to perform well.
“Following two years of intermittent lockdowns, consumers will be looking forward to celebrating a normal Christmas again this year. Being able to enjoy gift-giving in person is one element that many missed out on during the pandemic“
“Following two years of intermittent lockdowns, consumers will undoubtedly be looking forward to celebrating a normal Christmas again this year. Being able to enjoy gift-giving in person is of course one element that many missed out on during the pandemic,” says UK and Ireland merchandising director for Pandora Luke Banks.
Consumers will be savvier, he says, and do their research, with flexible payment options such as Klarna and Clearpay being in demand.
Childrenswear retailer JoJo Maman Bébé is getting the whole family involved this year to drive sales. “This Christmas we have broadened our range of knitted jumpers to allow the whole family – even pets – to join in on the festive fun. Furthermore, we have extended the range to include matching family pyjamas,“ a spokesperson says. They add: “Our wooden, toy-filled advent calendars are a huge hit with toddlers and our nativity scenes become family heirlooms.”
Lingerie brand Pour Moi is forecasting pyjama sets and sexy lingerie to be popular. “Nightwear continues to be a customer favourite during the festive period. It makes a great gift for a loved one,” says commercial director Jenny Joy.
“A firm favourite every year is the cosy check pyjama set. With new colourways introduced for the festive season, this classic style will be a much-cherished item of nightwear for years to come. Our customers can’t get enough of sexy styles during Christmas. We expect to see our Amour Luxe chemise hitting the bestseller list,” she adds.
Matalan director of buying Toni Craig says shoppers will start preparing for Christmas early this year: “UK consumers are likely to be looking forward to enjoying a fun-filled festive season celebrating with their loved ones, while simultaneously keeping a close eye on spending and looking for the best way to get real value for money on every purchase over the Christmas period. We predict that consumers will start their Christmas shopping earlier this year to help with budgeting and to spread the cost of Christmas as much as possible.“
Meanwhile, second-hand fashion app Depop predicts a rush on vintage seasonal wear during the golden quarter following a 570% spike in searches for Christmas jumpers between October and December last year.
Depop trends and category manager Agustina Panzoni says: “A key seasonal item, there’s plenty of great quality second-hand and vintage jumpers on Depop that are perfect for celebrating the festive season. Other categories that tend to spike in-app during December are bags and purses, watches and hats.“
She adds: “We also expect consumers to utilise Depop for a more sustainable approach to gifting, [as well as] those looking to treat themselves and stand out for holiday party season in vintage, handmade and one-of-a-kind fashion.“
Health & beauty
This was the only category revealed to be in growth during the festive season by Retail Week’s The Christmas Forecast report, albeit marginal.
L’Occitane director of marketing UK and Ireland Agathe Leroux says: “We know increasing utility bills and essential goods’ prices will be the most pressing concerns this winter. As a result of this crisis, consumers will be increasingly looking to brands to respond and help to relieve pressure on their household finances.”
“Increasing utility bills and essential goods’ prices will be the most pressing concerns. As a result of this crisis, consumers will be increasingly looking to brands to respond and help to relieve pressure on their household finances”
The retailer will be exciting consumers with new products this Christmas: “We are launching festive limited editions within our shea and neroli best-selling ranges, including products for face, body, fragrance and home to indulge yourself or loved ones. We have developed everything with sustainability in mind, saving 56 tonnes of metal across the Christmas collection compared with 2021, so customers can be assured they are helping the planet too.”
Sustainability-conscious L'Occitaine will be saving 56 tonnes of metal across its Christmas collection compared with 2021
Harvey Nichols beauty director Clare Horner says a greater number of gatherings should benefit beauty.
“I would expect the success of fragrance to continue as it is highly giftable and given the likelihood that people will be able to celebrate Christmas and enjoy parties, then makeup and lip products, in particular, will also dominate our sales,“ she says.
“Brands will launch some beautiful limited editions for Christmas with elevated keepsake packaging that can be repurposed long after the product is used.”
“Brands will launch some beautiful limited editions for Christmas with elevated keepsake packaging that can be repurposed long after the product is used”
Boots senior buying manager Elizabeth Hewitt says price will be key in purchasing decisions. “It will be a challenging year financially for many, so customers will be looking to cut back on their spending and get greater value for money for the gifts they need to buy.
“We will continue to offer incredible value at Boots, with a huge selection of gifts starting from as little as £2.50 and over 45% of our total range this year will be under £10. Our much-loved Christmas 3-for-2 offer will return and it will be our biggest ever Christmas of savings.“
She adds: “As well as a regular drumbeat of exclusive deals and discounts, and exclusive Price Advantage savings for Boots Advantage Card members throughout the run-up to Christmas, we will have unmissable Black Friday deals up for grabs in November to help our customers to save more over the festive season.”
Boots begins curating its Christmas range 18 months in advance. “We expect affordable traditions like stocking fillers and secret Santa gifts priced at under £10 and under £5 to fly off the shelves this Christmas, along with practical gifts recipients will definitely use such as food gifts, homeware and toiletries. We also predict our personalised gifts to be best-sellers, as it is a very simple, easy way to add a thoughtful and personal touch to gifts that friends and family will love,” says Hewitt.
“We expect affordable traditions like stocking fillers and secret Santa gifts priced at under £10 and under £5 to fly off the shelves this Christmas, along with practical gifts recipients will definitely use such as food gifts, homeware and toiletries”
Hewitt adds: “We know that sustainable choices will continue to be high on the agenda for our customers this year – we’re continuing to build on our range of vegan gifts and introducing more sustainable gifting choices this year such as Fearne Cotton, Barber Pro and Bosh.”
Home & garden
This category is not enjoying quite the same success as during the pandemic, as revealed in The Christmas Forecast report, but it remains a popular gifting category.
N Brown's Welsh sees opportunities in greater numbers of consumer gatherings this year. “We believe that our JD Williams customers in particular will want to shop for Christmas and we have strong ranges that represent great value and design, which will be important at this critical time.
“Our customers will be looking to make their home as festive as possible – from decorating the tree and the dining table, through to the guest bedroom. We expect bedding sets and dining options – such as our dining table bundle with place settings for six at £25 – to be winners, offering great style and value, as well as making shopping easy at this busy time.“
“Our customers will be looking to make their home as festive as possible – from decorating the tree and the dining table, through to the guest bedroom“
Furniture retailer Loaf recently introduced its Loafing Supplies range of smaller items and expects this to do well at Christmas. “We now offer candles, mugs and hot water bottles, which have opened up a new world of Christmas gifting opportunities at Loaf,” says founder Charlie Marshall.
He adds: “Although there’s uncertainty following the pandemic and what retail will experience for Christmas 2022, we’re ensuring that we adapt our showrooms accordingly to cater for our growing Loafing Supplies collection and Christmas gift offering.
“While all Loaf showrooms offer a selection of small items to buy, we will be introducing larger takeaway areas to our new Edinburgh showroom [opening in late autumn 2022] as well as our existing Guildford showroom. These spaces will be dedicated to our smaller Loafing Supplies items and Christmas gift offering, available for customers to purchase there and then.”
Cooking, baking and cleaning products retailer Lakeland is banking on gifting products to perform well this Christmas: “We expect to see the hot chocolate trend continue this year with stocking fillers such as our hot chocolate melts set to be a real hit as customers look for affordable ways to indulge their loved ones,” says head of buying Philippa Simons.
“We also anticipate more practical gifting this year – with heated throws and blankets expected to be a big hit as customers look to treat their loved ones while also supporting them with living costs and energy saving,” she adds.
“We anticipate more practical gifting this year – with heated throws and blankets expected to be a big hit as customers look to treat their loved ones while also supporting them with living costs and energy saving”
AO.com large appliance trading director Lauren Clark also believes consumers will seek out the best prices. She says: “This year, consumers are going to be more focused than ever on purchasing the products they really need and securing the best price possible for them. Customers can get deals all year round but longer Sales events like Black Friday are perfectly timed for those looking to prepare for Christmas early who want to get genuine, great value deals.”
She adds: “We anticipate that popular kitchen items such as bean-to-cup coffee machines will be a popular category for Christmas 2022 as people upgrade their existing machines to create the perfect at-home barista experience.”
For online homewares retailer Amara, customers will be looking for quirky gifts. “The playful and unusual will be successful for us. Our customers love quirky brands that are not widely available, so think Jonathan Adler, L’Objet and new brands like Skogsberg & Smart and Artchi,” says head of buying Kate Wales.
Online homewares retailer Amara predicts customers will be looking for quirky gifts
Online homewares retailer Amara predicts customers will be looking for quirky gifts
She adds: “Coffee-table books have grown in popularity, and we are expecting this to be a top gift this year along with a classic Versace or Kenzo bathrobe to keep us warm but still stylish.”
John Lewis lead Christmas buyer Lisa Cherry is expecting a similar demand. “In gifting, we are seeing a huge demand for unusual and unexpected gifts, and we have worked hard to bring the most exciting independent brands and exclusive products from big brands to our customers this year.
“Sustainable Christmas decorations are a priority with customers, so this year we have even more to offer customers including biodegradable glitter baubles, forest-friendly wood and paper baubles and plastic-free Christmas gift wrap."
Garden retailer Dobbies will be drawing customers to its centres with a full in-store Christmas experience. “We’re looking forward to launching a seasonal look and feel in-store, from our Christmas themes – real, potted and faux trees – to our Christmas food, restaurant experiences and family-friendly events programme,” says chief executive Graeme Jenkins.
He adds: “Our range of pots with metallic accents that complement Christmas trees and home décor, as well as our statement table centre plants with lots of foliage and flowering, are also expected to perform well. Our artificial trees, mini trees, garlands, wreaths, compact Christmas lights and shatterproof tree decorations always prove very popular with our customers.”
Dobbies is planning to ramp up its Christmas in-store experience
Dobbies is planning to ramp up its Christmas in-store experience
Trouva, which sells homewares and fashion from independent retailers, expects values such as sustainability to weigh on purchasing decisions, which will generally be more considered, says co-founder and chief executive Alex Loizou.
“We’re placing much more focus on price-conscious gifting edits, making sure we’re signposting items that are both affordable, high-quality and design-led. Our boutique partners are also expert curators and we’re working closely with them to unearth stories about the brands they’re sourcing, including what their supply chains look like, how their products are made and what the best value is for our customers,” he says.
Electricals
Competitive pricing is nothing new within electricals.
“The escalating cost of living will be a massive factor influencing Christmas purchasing decisions for people up and down the country. Price will be as important as ever and our Black Friday deals combined with the Currys’ price promise – ‘you won’t get it cheaper’ – will give us a big edge on our rivals,” says Currys director of customer communication and brand Dan Rubel, who also expects people to shop even earlier this year.
Rubel says value for money is about more than just price and Currys is predicting three Christmas shopping trends that will hit retailers’ radars more than ever.
First, it expects customers to want to spread payments and, while Rubel cannot reveal exact Christmas plans, he says: “You can see how serious Currys is about innovating in this area right now. For example, this summer, we launched our 12-month pay delay on baskets over £99 and in August, we launched a 24-month interest-free, spread-the-cost offer on over 400 laptops.”
Second, Currys expects friends and families will be teaming up to buy bigger, better gifts. “The cost-of-living crisis is already biting and by Christmas, it’ll feel even worse. When it comes to presents, customers will be less likely to buy little bits and pieces,” Rubel says.
Third, he says shoppers will value talking to customer service agents. “Currys is well set up for that, with more than 300 stores across the country and ShopLive video consultations available online, on-demand, 24/7. Our zero-assistance competitors – which is most of them – aren’t as well placed to help.”
“The cost-of-living crisis is already biting and by Christmas, it’ll feel even worse. When it comes to presents, customers will be less likely to buy little bits and pieces”
Rubel expects gaming, computing, smart-home devices and kids’ tech categories to do well again this Christmas. He says: “There will also be some key product launches in the coming months including the new iPhone 14, a new Dyson Airwrap and a new Google Pixel, as well as the usual console game launches such as FIFA and Call of Duty. We expect these products to rise to the top of Christmas wish lists this year.”
Bridget Lea, managing director for commercial at BT, owner of EE, has a similar view on the bestsellers this Christmas. “This year, we expect gaming to once again prove popular as we continue to see strong demand for the latest next-gen consoles. We offer a range of great value packages that not only provide customers with the connectivity to maximise their gaming experience, but with easy access to online gaming platforms such as Xbox Games Pass Ultimate.”
She adds: “An area that we see continuing to grow is augmented reality. With over one in three Brits wishing they could take their big-screen gaming and movie experience with them on the go, we’ve just launched a new pair of AR glasses by Nreal, which provide a lightweight ‘cinema in your pocket’ immersive experience for the user. We expect these will prove popular over the Christmas period as customers look to gift the latest innovation and provide their friends and families with new experiences.”
Toys & entertainment
B&M toy buyer Hayley White expects several toy products to fly off of shelves this Christmas. “We’re predicting the best-sellers are going to be Encanto, Gabby’s Dollhouse, Squishmallow, Puppycorns, Smashers, Sonic the Hedgehog and LOL. From Disney heroes, DreamWorks adventures to plush cuddlers and surprises, the prediction for the popular kids' toys this year are very much relevant and of the moment.
The toys B&M is expecting to fly off shelves this Christmas. From left: Encanto doll; Squishmallow; and Puppycorn
The toys B&M is expecting to fly off shelves this Christmas. From left: Encanto doll; Squishmallow; and Puppycorn
“With TikTok and YouTube driving a lot of these trends, with catchy songs turning into dance trends and the ‘influencer-like’ unboxing surprises, the hottest kid's toy items this year are curious, colourful, vibrant and, of course, fun,” she says.
The festive season is key for a retailer like Gift Universe, and its chief executive Paul Kraftman forecasts consumers will be looking for lower-ticket items that still make them feel good.
“Consumers will be looking for affordable gifts with high perceived value. We are predicting that wellness will continue to be a best-selling category. Our lighting range is perennial but this year will be particularly strong,” he says.
If consumers do choose to stay at home during the festive period to save money, it could benefit retailers such as HMV. Managing director Phil Halliday says: “After a reduced schedule of new film releases in 2020 and 2021, blockbuster cinema returned with a bang this year with an amazing summer slate.
“We’re expecting Top Gun: Maverick, Thor: Love and Thunder and Minions: The Rise of Gru to be big sellers in H2. Game of Thrones has always been huge for us so the House of the Dragon box set should perform really well on home release, and Stranger Things has been the pop culture story of the summer.”
Despite the challenges, it is clear retailers are focused on bringing innovative products to market, and delivering on great value in order to fill stockings and surround Christmas trees during the festive season.
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