‘Serial returners’ are expected to generate £6.6bn of online returns this year
Customers who are deemed “serial returners” are expected to account for £6.6bn of online returns in the UK this year, according to new research by Retail Economics and ZigZag.
The returns research report for 2024 found while “serial returners” only account for 11% of shoppers making returns, they generate 24% of all online non-food returns.
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