John Lewis has launched a series of “virtual services and experiences” to take some of its in-store propositions into people’s homes during coronavirus lockdown.
The department store chain is taking some of its store services online for the first time, allowing it to “support the nation” during the health emergency and “be there every step of the way for its customers”.
John Lewis said the experiences, including a virtual nursery, or tips on home design and personal styling, will provide one-to-one “advice, inspiration and support” for users.
Additional services, such as inspirational talks and learning sessions, are planned to launch at the end of April.
Customers will be able to book onto the online services free of charge.
John Lewis has also launched a new hib on its website, titled “Your Partners Through It all”, to provide tips, inspiration and other activities online. Visitors can access content including crafting ideas, creative cooking, and gardening and home interior inspiration.
John Lewis Partnership’s director of customer experience, Peter Cross, said: : “We are a diverse, resilient and strong business, and are wholeheartedly committed to supporting the wellbeing of our customers at this time.
“Through the power of technology, we have carefully curated these free one-to-one virtual appointments to reflect the needs of the nation during this national crisis.
“We have gathered our experts from across the country to offer these services initially across nursery, home and styling, with future plans to extend our services across nutritional advice, wine tastings, and tech support to name a few.”
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