John Lewis Oxford Street is to unveil its overhauled beauty hall next week ahead of the Jubilee and Olympics, where it expects to wow shoppers.

John Lewis Beauty Hall

The retailer expects the £8m revamp to generate a 35% uplift in sales.

The beauty hall has been expanded from 8,000 sq ft to 12,000 sq ft, with new brands added including Jo Malone and Topshop make-up.

The new look, by consultancy gpstudio, is designed to create a ‘branded house’, giving the brands “room to breathe”, according to Amanda Scott, head of buying for women’s accessories and beauty.