• UK like-for-likes up 6%
  • UK overall revenue up 4%
  • Group sales rose 8%

Dixons Carphone reported a sales increase during the festive period as boss Seb James hailed Black Friday and Boxing Day promotions for bolstering sales.

Dixons Carphone boss Seb James said Black Friday was their biggest trading day in history and sales were “well up” on last year’s discounting event.

Dixons

Dixons Carphone group sales rose 8% year-on-year in the 10 weeks to January 7

The electricals retailer recorded an 8% rise in group sales year-on-year in the 10 weeks to January 7, driven by a 6% rise in its UK like-for-like sales.

The retailer’s overall UK sales were up 4%, and it reported increased like-for-likes across all regions except the Nordics, where they dipped 1%.

James attributed the retailer’s fifth consecutive year of Christmas sales growth to its promotional activity around Black Friday and Boxing Day.

“This year, as a result of our scale in all of our markets, we were able to offer prices that were truly ground-breaking during both our Black Friday week and our annual Boxing Day week sales – while maintaining margins – and we believe that we have outperformed the market during the period,” said James.

The retailer said large-screen TVs sold well during the period while smartphones and tablets had a more subdued performance due to “patchy availability”.

Services

Following a successful trial of its Knowhow expanded service proposition in Leeds, Dixons Carphone has created an executive-level role to head-up the initiative.

The retailer has appointed Telefónica’s Feilim Mackle to oversee a national rollout of the new services as of this summer. 

Dixons Carphone, which recorded a 19% jump in profits at the half-year mark last month, said it expected its full-year profits to be between £475m and £495m, in line with market expectations.

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