Electronics retailer Maplin is to sponsor its first TV show in its 41-year history as it ties up with Channel 4’s Gadget Man series.
Maplin aims to position itself as a “leader in innovation” by sponsoring the show. Idents showcase how ‘Maplineers’, the retailer’s store staff, have a “solution for everything and for everyone”.
Presented by comedy actor Richard Ayoade, the second series of Gadget Man, which features new gadgets and technology, started this week, airing on Monday nights at 8.30pm.
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