AllSaints has launched the first unlimited subscription rental service in the UK

AllSaints said the launch of the service comes as part of its “continued commitment to responsibility” and is available for shoppers via a separate rental website from All Saints online.

The service offers both womenswear and menswear products and gives unlimited access across the breadth of the AllSaints range.

Rental customers will receive two items in their first box and have the option to make multiple box exchanges for £79 per month.

The service includes both free delivery and free returns and items can be returned individually or two at a time as well as products being dry cleaned once returned to the retailer.

AllSaints also said there is an option for rental members to purchase items at a 60% discount price of the retail item.

Additionally, customers can gift the rental service to friends and family and the ‘Dart’ feature allows shoppers to customise their next shipment which “speeds up processing time” between orders.

The news comes amid the brand’s 30th anniversary year, which has also seen the launch of its debut childrenswear range, smAllSaints, a new luxury fragrance collection and repair and rewear services for the first time.

AllSaints also reported a “record” year to February 3, 2024, with group sales up 0.6% to £459.5m.

EBITDA and operating profit were also both up 26% and 40% respectively during the year.

AllSaints chief executive Peter Wood said there is “good momentum across the entire group” currently and he remains “confident as ever” in future growth.