Analysis: How Gap failed to fill a gap in the fashion market
Gap has axed its creative director Rebekka Bay, pulled the plug on its Piperlime brand, seen sales slip and appears to be perpetually on Sale.
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By Suzanne Bearne30 January 2015
Gap has axed its creative director Rebekka Bay, pulled the plug on its Piperlime brand, seen sales slip and appears to be perpetually on Sale.
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