Dunn will join Gymshark in early 2023 as its new chief financial officer after nearly four years in the same role with pureplay fashion giant Asos. For the past year, Dunn has also been chief operating officer and served a period as interim chief executive at Asos following the departure of Nick Beighton in late 2021.

Prior to working for Asos, Dunn spent four years as chief financial officer of drinks giant Britvic and held a number of senior positions with brewer SABMiller.