Gymshark has continued its recent run of new senior management additions by poaching Asos finance boss Mat Dunn.
Dunn will join Gymshark in early 2023 as its new chief financial officer after nearly four years in the same role with pureplay fashion giant Asos.
For the past year, Dunn has also been chief operating officer and served a period as interim chief executive at Asos following the departure of Nick Beighton in late 2021.
Prior to working for Asos, Dunn spent four years as chief financial officer of drinks giant Britvic and held a number of senior positions with brewer SABMiller.
In his new role, Dunn will be taking over from outgoing finance chief Philip Daw, and will report directly to Gymshark founder and chief executive Ben Francis.
The sportswear brand said Dunn has been charged with “help[ing] make Gymshark become the global powerhouse and iconic brand he and all the senior leadership believe it can be”.
Dunn said of his new role: “Gymshark is a brand I’ve admired from afar for a long time. There are very few British companies that could become a global leader in such a short space of time. As soon as I met Ben and the team, I felt the energy, ambition and belief that this is just the beginning for this brand.
“With the strategy for making Gymshark a 100-year brand, the support and backing of General Atlantic and the deeply impressive set of individuals I’ve met so far, I’m incredibly excited for what the future holds for this company that started in a garage in Birmingham. I cannot wait to get started.”
Francis said: “In Mat, we are getting one of the best CFOs, not just in retail, but in business globally. His record for growth at Asos, Britvic and SABMiller speaks for itself. He will bring a new dimension, both to our financial operation and Gymshark as a whole, and he will undoubtedly help us grow into the company I truly believe we can be. I’d also like to thank Philip Daw for his service and the role he has played in building Gymshark into the company you see today.”
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