Marks & Spencer adds new fashion brands to online stable
M&S is to introduce six more fashion brands to its online platform as it builds its ecommerce operations.
Over the next few weeks, Marks & Spencer, which began to sell complementary third-party brands online earlier this year, will launch ranges from sustainable womenswear specialist Albaray, Celtic & Co, outdoor clothing company Craghopper, Fat Face, children’s clothing specialist Frugi and Jones Bootmaker.
They join brands ranging from Clarks to Smiggle on the M&S website.
The sale of external brands is a key plank of M&S’ strategy to power up its online business, following the creation last year of the MS2 division, which has licence to act as a pureplay.
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