Q&A: Chelsea Peers founder on continuing to capitalise on the loungewear boom

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Source: Chelsea Peers

Retail Week sat down with premium pyjama and loungewear brand Chelsea Peers founder Tom Pyne, to discuss the ongoing boom of loungewear, the importance of a broad customer base, and how third-party partners have been the key to success.

Starting from humble beginnings in his bedroom, co-founder Tom Pyne launched Chelsea Peers with his wife Lara in 2012 with a vision to “innovate the sleepwear market” and incorporate comfort, style and design into his brand.

 

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