Seasonless fashion boosts revenues for 80% of retailers

Eighty per cent of leading fashion retailers claim revenue has gone up because of the ‘see now, buy now’ trend – for 34% by as much as 10%-20%.

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Our new report, in association with Salesforce, also reveals:

• 26% of retailers claim seasonless buying is adding £1m-£5m to their operating models
• Just over a fifth have managed to respond to the trend in a less costly manner, with 21% spending between £100,000 and £250,000
• 46% say ecommerce and data analytics are the two areas feeling the pressure most acutely
• 56% are looking to source goods closer to home.

The biggest area of change, according to fashion retailers, is in customer experience. Of those surveyed, 28% name this as the part of the business that has been the most strongly affected by the departure from the traditional fashion cycle.

This is not the only area needing attention, however. Retailers identify buying (20%) and supply chain and fulfilment (16%) as other areas that need focus.