Store gallery: Asos’ first ‘In Real Life’ physical store
Pureplay fashion giant Asos is due to make its first-ever foray into physical retail, opening its four-storey, central London pop-up to coincide with Black Friday weekend.
The retailer has taken over a site at 11 Rathbone Place, just off Oxford Street in London, which will be open from November 23 to 26, promising that the pop will “take immersive shopping to the next level.”
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