Very Group has recorded a strong Christmas and Black Friday trading, mainly driven by a rise in annual sales across home, toys, gifts and beauty.
In the seven weeks to December 27, 2024, Very UK delivered a 2.3% growth in year-on-year UK retail sales. Group retail sales grew 0.5% annually.
Excluding the impact of Nike sales, Very UK and group retail sales grew 4.5% and 2.8%, respectively.
Home saw the most uptick in sales, growing 15% year-on-year. This was followed by toys, gifts and beauty with a 7.3% rise, while fashion and sports grew 2.9% with a “good growth in menswear”.
Electricals decreased 2.1% year on year, but Apple products and computing saw substantial growth.
The top-selling items by sales value were the PlayStation 5, Meta Quest 3 and the Ninja Foodi Dual Zone Airfryer.
Marc Jacobs perfumes, Silentnight pillows and Lego Disney Stitch were among the top-selling items by volume.
The retailer saw 6.9 million items processed at its automated fulfilment centre, Skygate, as well as 218,000 items processed on its busiest day of peak – November 29, 2024.
The Very Group expects its adjusted EBITDA growth to be in the region of 16%-18% for the full year.
Very Group chief executive Robbie Feather said: “Christmas is a special time for our customers, and we at The Very Group are proud to help families make the most of the festive period.
“We’re delighted with our strong peak trading performance, which has been made possible thanks to the determination of our brilliant team who focus on helping families get more out of life, all while continuously enhancing the online shopping experience.
“By bringing together our amazing assortment of products with compelling deals and our best in-class fulfilment operation, we delivered growth in almost all categories, with games consoles, air fryers and perfume among our best sellers.
“Customers left shopping later this year but when the time came, they made the most of our offering, with this momentum carrying on into our Boxing Day and January sales. Looking ahead, we remain focused on the rest of 2025, which we expect will remain highly competitive.
“We are confident that our proposition, which combines multi-category digital retail and flexible ways to pay, will continue to be valued by our customers, providing them with a one-stop-shop for everything they need.”
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