All George at Asda articles – Page 4
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News
Asda cuts 200 jobs at corporate office and George headquarters
Asda is to cut 150 jobs at its Leeds headquarters and 50 at the Lutterworth offices of its George fashion business.
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Opinion
Comment: George brand extension provides impetus for Asda’s non-food growth
Using the George brand to reinvigorate its home offer will allow Asda to take full advantage of a housing market recovery in 2014, and establish itself as a serious player in the homewares market.
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News
Tesco eyes global fashion dominance for F&F brand
Tesco has unveiled audacious ambitions to be “the world’s leading retailer for affordable fashion” that will take it toe-to-toe with the largest clothing specialists.
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Analysis
Campaign of the week: Asda's new ad for George fails to communicate fashion advice
Asda’s new campaign for the autumn collection of its George clothing offer puts product at the centre of the 30-second TV ad but ultimately fails to get its message across.
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News
Asda withdraws ‘mental patient’ fancy dress costume
Asda has withdrawn a ‘mental patient’ fancy dress costume from sale after the product was deemed distasteful by the public.
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Opinion
Comment: A retailer's brand should stand for something in customers' minds
What’s in a name? Well, if you believe Katie Hopkins - the former Apprentice contestant and now chief protagonist and number one villain of daytime TV - everything.
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News
Asda hits back at Tesco Watford with big store vision
Asda chief executive Andy Clarke has hit back at Tesco’s vision of the future of big box grocery and revealed that brands will play an increasingly vital role in Asda stores.
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Opinion
Comment: George at Asda - quick to capitalise on new royal arrival
As the nation waited in anticipation for the royal baby to be named, marketing and product teams from the UK’s leading retailers all charged full steam ahead.
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News
Heat wave helps boost fashion retailers’ fortunes
Fashion sales have sizzled in the heat, providing a boost to under-pressure clothing retailers before autumn ranges hit stores.
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News
George at Asda introduces new range to celebrate Prince George
George at Asda has celebrated the arrival of His Royal Highness Prince George of Cambridge with the introduction of a special collection of commemorative babygrows.
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Analysis
Analysis: Industry leaders - A look back at their legacies
Sir Terry Leahy’s leadership of Tesco has been called into question. We take a look at his track record and those of some of his peers.
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News
Morrisons to take on rivals as it plots online launch into adult clothing
Under-pressure Morrisons is poised to go head-to-head with supermarket rivals in the hard-fought grocery fashion market as it plots an adult clothing range.
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News
George at Asda appoints international director to lead overseas expansion
George at Asda has promoted the grocer’s director of merchandising Nick Bailey to lead its overseas offensive.
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News
George at Asda launches weather responsive advertising
Asda’s George clothing brand has today launched a new advertising campaign which highlights its plan for “weather-proofing the nation” and reacts to unseasonable conditions.
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Opinion
Comment: Value and ethics can coexist in the fashion industry
Figures released in May 2012 by Euromonitor International showed that of the UK’s top five clothing companies, four were value brands.
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News
Asda plans same-day delivery on food orders in £700m investment drive
Asda is to invest £700m in a number of initiatives including same-day delivery for food orders, click-and-collect and a raft of new stores.
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News
George at Asda to launch in Malta as part of overseas push
Asda fashion label George is to open its first store in Europe in Malta on Friday as part of the brand’s march overseas.
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News
Asda Income Tracker: Disposable income improves £1 in November
Asda data has revealed that family spending power improved for the sixth consecutive month in November, but at a much slower rate than seen previously.
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News
Asda mulls opening collection points in train stations
Asda is considering opening click-and-collect hubs in train stations and will launch same day delivery next year as the grocer looks to tap into the commuter market for online shopping.
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News
Morrisons considers clothing supplier acquisition
Morrisons could look to acquire clothing suppliers in the UK and internationally to support its new clothing brand, Nutmeg.