Morrisons is going to make major improvements to its loyalty card

Morrisons shop sign, Leeds

Source: Shutterstock

Morrisons’ loyalty scheme is in line for a revamp next month as part of chief executive Rami Baitiéh’s recovery efforts. 

Baitiéh described the current loyalty scheme as a “shield” but that he wanted to make it a “sword” against the supermarket’s competitors.

 

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