The Perfume Shop partners with Deliveroo to offer on demand ‘emergency spritz of perfume’

The service, which marks the arrival of The Perfume Shop on the Deliveroo app across the UK, is available in London, Manchester and Bristol and can be booked via WhatsApp.

The “Eau De-Liveroo” rider will be available in “as little as” 15 minutes of booking, “offering customers a 5ml sample from a choice of ten best-selling perfumes to spray and take away, for free, including Prada Paradoxe, Mugler Alien, Montblanc Explorer and Hugo Boss Bottled.”

This comes as the research revealed that half (47%) of Brits have forgotten to wear or pack their perfume when heading out, leaving them feeling annoyed (24%) and unprepared (18%).

Arabella Jenkins from Deliveroo said: “At Deliveroo, we understand that in our customers’ busy day-to-day lives, convenience is key, so we’re proud to partner with The Perfume Shop to give the nation a chance to have a spritz of their favourite scent in the moments when they need it most. It’s not fun realising you’ve left your trusty fragrance at home when you’re on your way to an important event, but hopefully our new service will ensure you arrive feeling fresh and fabulous.”

Gill Smith, managing director at The Perfume Shop said: “It’s an exciting time for The Perfume Shop to be launching on Deliveroo, giving customers over 1,000 fragrances to choose from – be it a gift for yourself or for others, look no further than The Perfume Shop on Deliveroo for all your same-day perfume needs.”