John Lewis’s online arm has selected a web merchandising system from Omniture to help it ramp up its sales.
The system is designed to deliver a more engaging shopping experience and will allow the retailer to make relevant product suggestions to increase cross-sell and up-sell opportunities.
John Lewis Direct head of web selling David Walmsley said the system will help the retailer increase the customer focus of its site merchandising. “Omniture Merchandising will help us create a more dynamic online environment and will demonstrate our deep commitment to our customers’ needs and preferences. It will help us better tailor each site experience and surface the most appropriate products and services for each customer,” he said.
Using the system, John Lewis Direct will be able to create dynamic landing pages and more relevant promotional banners. This will streamline the journey for customers who click through from search engines and search engine marketing campaigns.
John Lewis expects to increase its campaign effectiveness and up its conversion rate using the system.
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