Keith Jones appointed as new JJB Sports chief executive

Jones has been at DSGi for the last ten years and has also held roles at Virgin and B&Q.

The sports chain which has had a turbulent year has been searching for someone to lead the group following a successful Company Voluntary Arrangement and a £100m fundraising. JJB Sports said that Jones would lead its continued recovery and roll out the group’s “serious about sport” retail strategy.

JJB chairman Sir David Jones said: “I am delighted to welcome someone of Keith’s calibre as chief executive. JJB has been through a lot in the past year but we have now reached a stage where we have the funding, the strategy and the team to plan for the future. I am looking forward to working closely with him to ensure the group’s commercial and financial success.”

Jones added: “I am pleased to be joining JJB at such an exciting time in its development. Now that the group has resolved its financial issues it has a real opportunity to assume leadership in the sports retail sector. I am looking forward to working with Sir David and the experienced management team to transform their ambitious plans into a reality.”