All Marketing & branding articles – Page 25
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NewsAO overhauls top team ahead of brand and services push
Electricals etailer AO World has reshaped its top management as it seeks to make the most of existing business strengths and chase new opportunities.
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OpinionOpinion: Lush #SpyCops campaign has whiff of folly
From a retailer’s perspective, Lush’s #SpyCops campaign had disaster written all over it from the moment it went live.
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NewsLush slammed over 'anti-police' #SpyCops campaign
Lush has been slammed by shoppers and members of the police for a campaign aimed at raising awareness of the “spy cops” scandal.
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NewsMall owner Intu tests e-games and AI in tech tie-ups
Shopping centre group Intu has linked with seven start-ups to try new ways of complementing bricks and mortar with digital technology.
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AnalysisAs GDPR goes live, how ready are retailers?
The General Data Protection Regulation comes into effect on Friday. Retail Week takes a look at retailers’ readiness.
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AnalysisDigital advertising: Make the most of display
Digital advertising will make up half of all ad spend by 2020, advertising agency Magna Global forecasts, and display is an integral part of that.
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AnalysisHow chatbots have brought Marks & Spencer to a new audience
In a fast-paced digital environment where the competition is just one click away, offering a great customer experience is important.
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NewsSainsbury’s ploughs £150m into new round of price cuts
Sainsbury’s has initiated a new round of price cuts which it says should reduce the price of an average family shop by 8%.
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Retail VoiceDemocratising data analytics through automation
In the past, data analytics was the preserve of big business, reserved for those that could afford technology costing thousands of pounds and had the budget to employ teams of data scientists.
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AnalysisAnalysis: Are you targeting the wrong customer?
In this data-rich era, retailers should theoretically be able to identify and target their customers like never before. But is this happening?
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Retail VoiceHow decentralised tech prevents damaging data breaches
Most people will remember reading about the Equifax data breach reported in September 2017.
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Retail VoiceSharing the cost of data analytics with your peers
Just as retailers are coming under intense pressure to get closer to their customers, marketing budgets are being squeezed.
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Retail VoiceCreating a single customer view in the era of GDPR
With GDPR soon to be upon us, retailers need to understand the big changes it will bring to the way they use and analyse customer data.
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Retail VoiceData collaboration and the new era of customer insight
The benefits of holding data are well understood, with McKinsey research revealing retailers that leverage its full power could increase operating margins by up to 60%.
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AnalysisAnalysis: Five things retailers can learn from Greggs
Traditionally known as a high street baker, Greggs has transformed its business model since 2013, when it ushered in a new strategy.
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AnalysisWatch: Six of retail's best digital marketing campaigns
Retail Week shares inspiration from some of the best digital marketing campaigns across the sector.
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NewsAldi advert banned for 'promoting alcohol' to children
Aldi has defended one of its Christmas adverts featuring Kevin the Carrot after it was banned for “promoting alcohol” to under-18s.
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NewsAldi Nord and Aldi Süd step up cooperation
The two operating divisions of European discount giant Aldi are to tighten co-operation across their regions.
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NewsPoundland ‘naughty elf’ campaign banned by regulator
Poundland’s risqué Christmas ad campaign must not appear on social media sites in its current form, the Advertising Standards Authority (ASA) has ruled.