The Swap ‘Em Out store will open in London’s Soho on March 25 as a ticketed event. The public can apply online for a chance to exchange their trainers for a different pair of a higher value.

Some attendees will have their trainers exchanged for a ‘Top Swap’, where they have the chance to get their hands on shoes such as Nike Off-White x Air Jordan 1 Euro – worth approximately £4,300.