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‘Retailers who miss the shift in customer interactions are likely to face an existential risk’
Shoppers are taking inspiration and guidance from a much wider range of sources than their preferred retailer, observes Sarah Lambert. That means retailers need to reach customers in new ways across new formats
Long read: Understanding Amazon
Amazon is every retailer’s biggest threat.
Even in areas where it’s not stealing market share, it sets - and raises - the bar in terms of payment, delivery and customer experience.
In our latest long read, Understanding Amazon, we explore the online giant’s strategy, devotion to innovation and where its future growth will come from.
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