Game has restructured its business into three operating divisions and shaken up its management to accommodate the new structure.

Game has overhauled its structure to cope with the rapidly changing gaming sector

The gaming specialist has created a retail division, an eSports and events unit and a digital solutions business as it seeks to adapt the business to take advantage of the growing trend towards online-only games.

Game has promoted former category director Charlotte Knight to the position of the managing director of the UK retail business, while Pablo Crespo is heading up the retail division in Spain.

Multiplay founder Craig Fletcher is leading the eSports and events unit following Game’s acquisition of games festival organiser Multiplay for £20m earlier this month.

Andy Grainger remains chief technology officer but has also taken on responsibility for Game’s digital solutions business, which oversees the epayment platform Game Wallet, the recently launched mobile games store and the company’s hosting solutions.

Grainger is being supported in his responsibilities by Dave Perry, who has taken on the newly created UK IT director role after joining from Gala Coral.

The restructure comes as chief financial officer Benedict Smith departs from the business. Smith denies his decision to leave was influenced by Game’s recent profit warning.

He said: “It is always difficult but I was approached a private-equity backed business that presented me with a good opportunity, but I’m not leaving yet.”

The newly created digital solutions business will be tasked with ensuring Game adapts to the digital revolution occurring in the gaming industry.

Initiatives include a beta version of a mobile games store on the Android operating system, which chief executive Martyn Gibbs said is ready for a hard launch.

Gibbs revealed the company is currently holding off from launching the mobile games store to focus all its efforts on the Game Wallet.

Despite the recent profit warning and falling sales and profits, Gibbs said the company is “on a really solid base now”.

Game reported an a 16.2% fall in adjusted to EBITDA to £43m for the 26 weeks ending January 24, which beat the analyst consensus by 4%.

Meanwhile pre-tax profits dropped 1.8% to £33.2m during the period, while revenues fell 0.7% to £582.1m.

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