The power of a strong retail slogan
As John Lewis reports a rise in visits following the reintroduction of ‘Never Knowingly Undersold’ earlier this month, we can see the power of a retail slogan. We asked some of retail’s best marketers for their favourite retail slogan and why it works
Love them or hate them; when attached to well-known brands retail slogans are both memorable marketing tactics and annoying jingles.
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