Store of the Week: Ardene embraces Gen Z in Saint-Jérôme, Quebec

‘Never Stand Still, Attainable Style, Limitless Inspiration.’ Whatever you think of straplines, there’s no doubting the ambition of the words used by Canadian fast-fashion retailer Ardene when applied to its recently opened store in Saint-Jérôme, Quebec.

Designed by Dalziel & Pow, the outpost caters to a broad range of girls and women between the ages of 10-40, but it has begun a shift towards the trend-driven, socially connected world of the Generation Z consumer.

It does so with a 15,000 sq ft store intended to be a hangout that will eventually host events and pop-ups, in-store fashion makeovers and personalisation services.

A pastel colour palette has been used throughout, supposed to pick up on the tones used in Gen Z social media feeds, and geometric lighting, ‘structured’ mid-floor fixtures and bold graphics contribute to the sense of a store targeting a younger demographic.

The store interior has also been deliberately fashioned to mimic elements of the newly made-over website, as part of enhancing a multichannel approach.