WHSmith unveils its biggest UK store yet at Birmingham airport

WHSmith Birmingham Airport shopfloor

WHSmith has opened its flagship store in Birmingham airport, the largest UK store in the company’s portfolio.

WHSmith managing director of UK travel Andrew Harrison said the store is a “one stop shop for essentials” as it features a vast range of health and beauty, chilled food and snacks, books and magazines, electricals, vapes as well as souvenirs.

During a tour of the new 6,000 sq ft store, Harrison told Retail Week that the group has evolved from its travel stores just providing books, magazines and stationery.

 

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