WHSmith has opened its flagship store in Birmingham airport, the largest UK store in the company’s portfolio.
WHSmith managing director of UK travel Andrew Harrison said the store is a “one stop shop for essentials” as it features a vast range of health and beauty, chilled food and snacks, books and magazines, electricals, vapes as well as souvenirs.
During a tour of the new 6,000 sq ft store, Harrison told Retail Week that the group has evolved from its travel stores just providing books, magazines and stationery.
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