
FIVE WAYS TO WIN


If 2021 was a rollercoaster year for UK industry, what can retailers expect from 2022?
As experts forecast a cost-of-living crunch and the fallout from Brexit to still have a very real impact on trade across the sector, retailers will find themselves walking a strategic tightrope.
So what does the clearest path forward look like and what are the steps that will help them win in the face of adversity?
Retail Week presents Strategy Week 2022.
Running from January 24-28, the week will equip retailers with the key strategies to pursue in order to succeed in a market transformed by technology and shifting consumer attitudes.
Comprising two free virtual masterclasses and in-depth articles, Strategy Week 2022 will also give retailers and brands access to Retail Week’s latest annual Retail Horizon toolkit, which looks at macro influences to determine trends that will shape strategies in 2022 and beyond.
Featuring expert insight from Retail Week research director Lisa Byfield-Green, the week will comprise masterclass sessions – taking place on January 26 and 27 – on the following winning strategies identified in the toolkit:
- Agility and partnerships
- Brand relevance and evolution
- Culture and purpose
- CX
- Innovation and investment
It will also explore the role sustainability is now playing in underpinning all five of these strategies – expect to hear from our special guest speaker Jo Fairley of Green & Black’s on this.

Register for free to watch the virtual masterclasses on demand
To make the most of Strategy Week content we encourage you to sign up to both.
Day one: How should you navigate disruption in 2022?
Our first masterclass, broadcast on January 26, focuses on CX, brand relevance and culture and purpose to help retailers forge a path ahead.
Day two: What should your strategic outlook be in 2022?
Our second masterclass, broadcast on January 27, drills down into agility and partnerships, and innovation and investment, alongside putting ESG at the core of your business.
By registering your virtual seat, you’ll also receive free access to our Retail Horizon toolkit (normally only available to Retail Week subscribers). Find out more about Retail Horizon on the dedicated site tab.

DAY ONE
Review the agenda below and watch on demand now.
9.30-9.40am
Welcome from Retail Week’s Lisa Byfield-Green
Following the launch of Retail Week’s exclusive strategic toolkit, Retail Horizon, Lisa Byfield-Green will explore the key macroeconomic trends that will shape the sector in 2022 and beyond.
In this welcome for day one, Byfield-Green will outline three of the five winning strategies highlighted in the toolkit to navigate disruption – CX, brand relevance and evolution, and culture and purpose – with the remaining strategies to be explored on day two.
Introduction from CX specialists Reputation.com
9.40-10.20am
Beyond channels: Powering CX throughout the shopper journey
Winning strategy: CX
Panel discussion
Retailers have made fundamental changes to their business models in a bid to be present where consumers are. Now they must go beyond channel boundaries to present a joined-up and enriching customer experience.
Tech-savvy shoppers now see the store and online as interchangeable, and customers are demanding a digitally led, unified experience when shopping with their favourite brands.
Brands and retailers are beginning to do this through digital activations in store, such as adding QR codes for product information, designing loyalty apps that include ‘store mode’ and rewarding customers for engagement with personalised offers and services. The increased uptake of livestreaming, VR and virtual appointments is helping to blur boundaries and bring the store experience to customers at home too.
In this opening panel for Strategy Week, we’ll look at how to step beyond channels to offer personalised retail that inspires customers however they choose to shop with brands including L’Occitane.
Speakers include:
- Millie Lloyd, Customer Experience Manager UK & Ireland, L’Occitane
- Zsuzsa Hordai, International Strategic Projects, Spar International
- George MacDonald, Executive Editor, Retail Week
10.20-10.45am
The widening wealth gap: Preparing for polarising shifts in consumer spend
Winning strategy: Brand relevance and evolution
Keynote with Will Trump, Head of Behavioural Insights Group, iptiQ by Swiss Re
While many lost jobs during the pandemic, others were able to save money and continue working from home, accelerating income inequality. This polarity is expected to continue, leading to increased price sensitivity and market polarisation. More pressure is being placed upon retailers as a result, particularly those in the mid-market range, with growth being driven from low prices at the bottom end and luxury at the top.
Join award-winning consumer psychologist Will Trump as he breaks down what this all means for the sector. Backed by behavioural science, Will’s expert insight into the way your customers think and shop will change how retailers and brands tailor themselves to a wide range of incomes, and uncover the implications for product and price positioning.
10.45-10.50am
Coffee break
Your chance to reflect on the winning strategies discussed so far and consider how you can adopt them into your plans for the year ahead.
10.50-11.30am
Winning the war for talent with new ways of working
Winning strategy: Culture and purpose
Panel discussion
The working week now looks very different. The rise of remote working witnessed over the past 20 months has seen office staff spend more time at home rather than the city centre.
This has resulted in vastly different footfall patterns and a need to focus on hyper-localised shopping.
But the trend has also created other business pressures within retailers’ own organisations.
There is a fierce war for talent being waged and a high volume of workers leaving the sector.
As a result, retailers must make themselves the employer of choice. However, this takes work – from investing in company culture and ethics to building great places to work, supported by employee engagement initiatives and career development opportunities.
What does it take to create a great place to work that attracts and retains the best people? During this session, Retail Week invites you to hear from leading retailers and industry experts to find out.
Speakers will include:
- Leanne Cahill, Chief Executive, Bravissimo
- Alex Duncan, Global Director of Strategy, Data and Digital, Costa Coffee
- Sue Tunmore, Food HR Director, Co-op
- Hugh Radojev, Senior Reporter, Retail Week

DAY TWO
Review the agenda below and watch on demand now.
9.30-9.40am
Welcome from Retail Week’s Lisa Byfield-Green
Following the launch of Retail Week’s exclusive strategic toolkit, Retail Horizon, Lisa Byfield-Green will explore the key macroeconomic trends that will shape the sector in 2022 and beyond.
In this welcome for day two, Byfield-Green will share details on two winning strategies to enable businesses to succeed in the face of adversity: agility and partnerships, and innovation and investment.
She will also set the scene for our special guest speaker, Green & Black’s Jo Fairley, who will join us to deliver an enthralling keynote to put ESG at the centre of strategy.
9.40-10.20am
Retail alliances: How to find and conquer complementary partnerships
Winning strategy: Agility and partnerships
Panel discussion
Partnerships have become part of the retail landscape as brands and retailers adapt to changing consumer needs.
As this trend evolves, these alliances are increasingly strategic and value-added with tie-ups between retailers, their suppliers and technology partners helping to take away the risks of innovation and get ahead of seemingly unpredictable demand shifts.
Ultimately, retailers must use partnerships to differentiate from one another and form ecosystems that customers want to be part of.
So how and where can this be achieved, what formats should retailers be investing in and what should the decision-making structures be?
These are the questions we will put to leading retailers and industry experts Agile Retail in this opening panel for our second masterclass; exploring how complementary partnerships can be forged and used to elevate your brand for customers.
Speakers will include:
- Marcus Fox, Group Managing Director, Agile Retail
- Rob Harris, Vice-President Commercial, UK & Ireland, Deliveroo
- Simon Moore, Marketing Director, Dreams
- Simon Peck, Head of Omnichannel Development, Currys
- Nicola Harrison, Head of Commercial Content, Retail Week
10.20-10.45am
Guest speaker keynote with Jo Fairley: ESG at the heart of strategy
Environmental, social and governance (ESG) concerns have rocketed to the top of the priority list for consumers, retailers and policymakers.
Climate anxiety among consumers will only pressure governments to increase their focus on ESG and, as this pressure grows, sustainability will become a hygiene factor and legislation will tighten.
So what must retailers now do to maximise their impact? And what can they do that’s different from everyone else beyond setting targets?
With an introduction and closing from our partner, our special guest speaker Jo Fairley, Co-Founder of Green & Black’s, will discuss how you can place ESG at the heart of your strategy.
10.45-10.50am
Coffee break
Your chance to reflect on the winning strategies discussed so far and consider how you can adopt them into your plans for the year ahead.
10.50-11.30am
Smarter, faster, stronger: Shaking off the weight of legacy thinking
Winning strategy: Innovation and investment
Panel discussion
Retailers have long been working to become as operationally efficient as possible, but that drive has ramped up over the past two years.
Indeed, supply chain excellence will make or break businesses in 2022 – particularly as inflation takes hold.
It is retailers that invest with purpose to speed up the supply chain, reduce costs and upgrade legacy systems that will continue to win and outperform their peers.
To close off Strategy Week with a bang, we will be in conversation with Boots alongside experts 4C Associates to delve deeper into the opportunities, both big and small, to create smarter, faster and, ultimately, stronger supply chains.
Speakers will include:
- Paula Bobbett, Ecommerce Director, Boots UK
- Sherif Camel-Toueg, Vice-President Strategic Partnerships, THG Ingenuity
- Lewe Goldmann, Supply Chain and Operations Director, Cloud Nine Hair
- Jeremy Smith, partner, 4C Associates
- James Knowles, Head of Content Innovation, Retail Week

SPEAKERS
Bringing a mix of perspectives from across the industry to help you inform your strategies for 2022, our masterclass speakers include the following retail leaders and experts. More names will be announced shortly.
Paula Bobbett, Ecommerce Director, Boots UK
Paula is an experienced ecommerce professional with more than 20 years of retail experience across a number of different sectors. In December 2020, Paula joined Boots UK as Director of Boots.com to manage and develop the online and digital capabilities of the leading health and beauty retailer.
Lisa Byfield-Green, Research Director, Retail Week
Lisa Byfield-Green is responsible for data insight, analyst content and advisory research at Retail Week.
Previously she worked as a senior retail analyst for online and digital, leading research at IGD and Planet Retail (now Edge by Ascential) in the UK and more recently LZ Retailytics in Germany.
Lisa regularly provides commentary on the retail industry and presents at briefings, conferences and workshops.
Leanne Cahill, Chief Executive, Bravissimo
Leanne Cahill was appointed CEO of Bravissimo in December 2020, having held the roles of Finance Director and Managing Director since joining in 2017. Leanne began her career on the shop floor as a Marks & Spencer management trainee before specialising in finance, and has since held a wide range of roles at Legal & General, Walgreens Boots Alliance and Travelex.
Leanne is a strong advocate for purpose-driven, authentic leadership and believes that it’s only when you feel you belong at work that you can really be yourself, thrive and meet your potential. As well as being a woman in leadership, Leanne is from a working-class background and has a limb difference as she was born with one hand.
Sherif Camel-Toueg, Vice-President Strategic Partnerships, THG Ingenuity
Sherif Camel-Toueg is responsible for developing strategic partnerships to scale retailers’ ecommerce initiatives globally via the THG Ingenuity platform, as well as working with investment bodies to aid in their due diligence process for consumer assets with a focus on direct-to-consumer.
Prior to joining Ingenuity, Sherif was with Ocado Solutions (the B2B tech solutions division of Ocado Group), where he worked on the optimisation and implementation of the group’s innovative robotics and automated fulfilment technology. This was before moving on to the commercial team to identify and develop profitable, end-to-end grocery ecommerce solutions for prospective international clients, including Kroger.
Jo Fairley, Co-Founder, Green & Black’s
Jo Fairley speaks on varied topics including entrepreneurism, corporate social responsibility, marketing and branding.
In 1991, Jo co-founded the pioneering organic chocolate company Green & Black’s (with her husband Craig Sams), which has now gone on to be “bigger than Marmite” (in sales terms) and “cooler than Prada” (according to two Coolbrands surveys). In 2005, the brand was sold to Cadbury’s, but Jo remains in an ambassadorial role, travelling the world as the brand grows internationally in countries including the US and Australia.
Jo left school at 16 (with six O Levels) and by the age of 23 was the youngest-ever magazine editor in the UK, editing first Look Now and then Honey magazine. Jo now runs Judges Bakery – an organic one-stop-shop – and The Wellington Centre, an 11-room ‘boutique’ wellbeing centre, in her home town of Hastings.
Jo is a Contributing Editor to the Mail on Sunday’s YOU Magazine, as well as to a wide range of publications including the forthcoming National Geographic Green.
For eight years Jo chaired the Soil Association’s Health Products Standards Committee, helping to set the standards for organic and natural bodycare in the UK. She is a ‘matron’ of the Women’s Environmental Network, runs makeover workshops for young women at Centrepoint and sits on the Human Rights Watch Film Festival committee.
Marcus Fox, Group Managing Director, Agile Retail
Marcus Fox comes from a retail background, having worked for Sainsbury’s for seven years heading up online and retail operations.
Marcus has pioneered Agile Retail’s innovative approach to experimentation and piloting in retail businesses, helping retailers and brands innovate in retail stores and explore new concepts and methods of reaching customers in an agile and low-risk way.
Anthony Gaskell, Managing Director EMEA, Reputation.com
Anthony Gaskell helps businesses implement efficient online reputation management (ORM) and CX strategies using the patented technology of Reputation, the world’s leading ORM platform.
The platform helps businesses capture and enlist the voice of the customer to deliver an exceptional patient experience and drive better business performance. He supports leading worldwide companies from 77 industries to drive more revenues by putting them in control of their online reputation.
Some of Anthony’s achievements at Reputation include founding Reputation’s European operations and progressing to his Managing Director role.
Anthony has partnered with some of the largest brands in the UK, including Bensons for Beds, Greene King, Inchcape, Kwik Fit, Lookers, Mitchells & Butlers, Prezzo, Ramsay Health Care, and many more, and helps these brands better engage with their customers and thrive in the feedback economy.
Lewe Goldmann, Supply Chain and Operations Director, Cloud Nine Hair
Lewe oversees and manages the global supply chain, returns and customer service department for leading hair and beauty brand Cloud Nine.
He has previously held positions at companies such as Wayfair and High Street TV, providing him with a wide range of experience in the ecommerce sector. Lewe has extensive knowledge of logistics, global freight and complex supply chains.
Rob Harris, Vice-President Commercial, UK & Ireland, Deliveroo
Nicola Harrison, Head of Commercial Content, Retail Week
As Head of Commercial Content Nicola leads Retail Week’s growing content marketing business Connect.
Her team produces intelligent and timely thought-leadership content for a range of big clients such as Google, Facebook and Microsoft through products including comprehensive reports and live and virtual events.
Nicola’s job is to ensure quality content across all of Connect’s output and to lead on product development while ensuring Connect hits its quarterly revenue targets. She chairs panels, speaks at events and delivers client presentations.
Nicola has 14 years’ experience as a business journalist. She has held positions including News Editor and Content Editor at Retail Week, during which time she led the editorial team to a digital-first approach. Nicola joined the Connect team in 2017.
Zsuzsa Hordai, International Strategic Projects, Spar International
Zsuzsa joined the Spar International team in mid-2017, having previously worked for more than four years in Spar Hungary. She has extensive experience in strategically developing the Spar brand into new markets, as well as growing the brand presence in existing markets, supporting licensed partners in each one. Zsuzsa has been working with Spar partners in Asia, Europe and the Middle East since joining the team.
For the past two years, her role has included increasing the collaboration across Spar worldwide in the field of ecommerce, including quick commerce, and driving omnichannel development. Zsuzsa drove the recently launched fully customisable and integrated ecommerce grocery platform available for Spar markets.
James Knowles, Head of Content Innovation, Retail Week
James Knowles is Head of Content Innovation for the Retail Week commercial projects team.
He has spent 10 years as a journalist, working across both consumer celebrity and lifestyle magazines and business trade titles, including Retail Jeweller and Drapers, before joining Retail Week in July 2017.
Millie Lloyd, Customer Experience Manager UK & Ireland, L’Occitane
Having joined L’Occitane in 2013, Millie Lloyd has worked across various areas of the business spanning QVC, marketing and retail, leading to her current role as Customer Experience Manager for UK & Ireland.
Passionate about delighting customers, nurturing loyalty and sharing the true stories of the brand, tailoring an authentic, frictionless shopper journey for all is at the heart of all she does.
George MacDonald, Executive Editor, Retail Week
George MacDonald has worked for Retail Week since 1998, originally starting as a reporter, and covered sectors ranging from food to department stores.
He is in day-to-day charge of Retail Week’s editorial content online and in print. He writes a weekly City column and blogs.
George has interviewed many of the biggest names in retail and is often asked to comment in the wider media on the latest industry developments.
Simon Peck, Head of Omnichannel Development, Currys
Simon Peck is a commercially driven omnichannel marketeer with 15 years’ experience working for a number of big retailers, including Tesco and Ralph Lauren.
Now at Currys, he is in charge of developing a number of key omnichannel propositions, including ShopLive, its 24/7 online video service, in partnership with GoInstore.
Simon has also just launched a same-day delivery trial, in partnership with Uber, allowing customers to get their tech delivered in 30 minutes.
Hugh Radojev, Senior Reporter, Retail Week
Hugh Radojev currently covers all things retail property, policy, fashion under £250m market cap and the non-big four grocers for Retail Week. He has also written about department stores, direct-to-consumer brands and emerging retail technologies.
He joined Retail Week in January 2019 from Fundraising Magazine where he was previously Senior Reporter. He also worked at the BBC with Top Gear magazine and began his career as Travel Feature Writer and then Acting Editor of TNT Magazine in his native Australia in 2012.
Jeremy Smith, Partner, 4C Associates
Jeremy Smith is Managing Partner and Head of Consumer at 4C Associates, with more than 20 years’ experience in sourcing, supply chain and procurement. Jeremy’s focus is on supply chain optimisation, COGS reduction, cost-to-serve optimisation, margin enhancement and supplier management in retail and consumer goods.
During his career, Jeremy has managed teams to deliver major international savings projects and transformed organisations’ approaches across not just retail but also private equity, FMCG, oil and gas, and financial services.
Will Trump, Head of Behavioural Insights Group, iptiQ by Swiss Re
Everything Will Trump does revolves around customer behaviour. With a background in predictive analytics, Will pioneered the application of behavioural science within Swiss Re 10 years ago.
By using rigorous experimentation methods, he has helped insurers around the world optimise their products and customer journeys, achieving significant uplifts in sales and customer retention.
He now works in Swiss Re’s primary insurance division, iptiQ, where he leads the Behavioural Insights Group with responsibility for consumer insight, CX strategy and the application of behavioural science.
Sue Tunmore, People Director, Co-op Food
Sue has worked for the Co-op group for more than six years in a variety of leadership roles working across the retail, funeralcare and support centre teams.
Before moving onto the food leadership team, Sue was Co-op Business Services Director, providing contact centre, finance and business optimisation services alongside core operational HR services such as payroll, resourcing, and learning and development for more than 62,000 colleagues.
Sue is also a Director for the Co-op Legal Services Board and is the Chair of Governors for Co-op Academy Clarice Cliff in Stoke-on-Trent, which provides nursery and primary education to over 400 children.
Sue began her career as a graduate with Andersen Consulting (now Accenture) before moving on to work with Arthur Andersen and subsequently Deloitte, where she became a Director in their Human Capital practice.
In 2005 she left consultancy to join Britvic Soft Drinks, where she was the GB & Ireland HR Director until 2015. During her career, she has specialised in change management, business transformation and operating model design and development.
Sue is also a Trustee for Community Integrated Care, one of the UK’s largest health and social care charities, which exists to ensure the people they support lead their “best lives possible”.
Anthony Gaskell, Managing Director EMEA, Reputation.com

Paula Bobbett
Paula Bobbett

Lisa Byfield-Green
Lisa Byfield-Green

Leanne Cahill
Leanne Cahill

Sherif Camel-Toueg
Sherif Camel-Toueg

Jo Fairley
Jo Fairley

Marcus Fox
Marcus Fox

Anthony Gaskell
Anthony Gaskell

Lewe Goldmann
Lewe Goldmann

Rob Harris
Rob Harris

Nicola Harrison
Nicola Harrison

Zsuza Hordai
Zsuza Hordai

James Knowles
James Knowles

Millie Lloyd
Millie Lloyd

George MacDonald
George MacDonald

Simon Peck
Simon Peck

Hugh Radojev
Hugh Radojev

Jeremy Smith
Jeremy Smith

Will Trump
Will Trump

Sue Tunmore
Sue Tunmore
RETAIL HORIZON TOOLKIT

Retail Week recently relaunched its subscriber-exclusive strategic toolkit, Retail Horizon, mapping out the winning strategies for businesses in 2022 and beyond.
Building on our work last year, Retail Week has again assessed the major trends and disruption that will shape retail in 2022 using our STEPIC methodology, which looks at influences across society, technology, the economy, policy, industry and culture, with implications and case studies to help retailers plan for the future.
The toolkit is produced by Retail Week Research Director Lisa Byfield-Green based on research, interviews and commentary from industry experts.
While this toolkit is normally subscriber-exclusive, in the spirit of the winning strategy of agility and partnerships, we have secured a tie-up with Retail Horizon. What this means is that by registering your virtual pass for one, or both, Strategy Week masterclasses you will receive free access to Retail Horizon.
This is unmissable content to help you keep abreast of the key macroeconomic trends that will shape the sector in the coming year.

GET INVOLVED
Are you keen to help retailers and brands win in 2022? Do you have the resources and support to enable them to navigate disruption in the year ahead?
Sponsorship of Strategy Week provides exclusive speaking opportunities, targeted lead generation and brand awareness among a captive audience.
Share your insights with retailers to enable strategic transformation at arguably the most decisive point in retail’s history.
Get in touch with Retail Week relationships director Isobel Chillman to find out more: isobel.chillman@retail-week.com.
