• The online retailer is rolling out its Dash ordering technology across 128 London postcodes
  • Amazon Dash will initially be available to London shoppers using Amazon Fresh free of charge
  • Amazon Dash can be used to order over 130,000 products across the etailer’s grocery offer.

Amazon has launched Dash ordering technology in the UK, allowing London-based Prime customers to reorder the etailer’s Fresh grocery products.

The online retailer has rolled out the technology to 128 postcodes across the capital, which will give Amazon Fresh shoppers the option of reordering fresh, frozen and ambient goods without using a mobile device or computer to place the order.

The etail giant’s Dash device, which has previously only been available in the US, will enable shoppers to scan a product barcode or say the name of a product to automatically add the item to their Amazon Fresh shopping list.

To drive usage of Dash devices in the UK, Amazon is allowing its Fresh customers to place their second order for free until the end of next month.

More than 130,000 grocery products across Amazon Fresh, which launched last month, will be recognised by the Dash device. The ordering device is designed to learn its user’s preferences.

Vice-president of Amazon Fresh Ajay Kavan said: “With Dash, at any given time, customers can keep track of products when they come to mind and scan to reorder groceries and household essentials as soon as they run out.

“At Amazon, we’re always looking to innovate based on feedback and Dash has been designed to continually learn as customers use it.”

The launch of Dash follows Amazon gaining permission from the UK Civil Aviation Authority to explore drone delivery earlier this week.

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