‘Tech modernisation should not be about complex integration’

Hand on a dark background surrounded by lines of data

Retailers no longer have to choose between a rock and a hard place when it comes to modernising technology, says AlixPartners’ Brian Kalms

Choice is wonderful, fuelling competition in stores and online via virtual shopping baskets across digital devices.

However, when it comes to grasping the challenge of modernising the technology stack, the choice hasn’t always been as attractive.

 

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