Very to use AI to improve product discovery for customers

The first phase will see the retailer bring in new search, browse and autosuggest tools across its website and app.

In partnership with US-based tech platform Constructor, AI, natural language processing, machine learning and data will be used to learn from anonymous individual interactions and collaborative behaviours to enhance the product discovery process and give customers faster, more personalised results.

In the longer term, Very will roll out other elements of Constructor’s fully interconnected product discovery solution such as its personalised “quiz” functionality that will help customers find the right products for them by answering a series of questions.

Very is making significant progress with its multi-year tech investment roadmap which will move the retailer towards a flexible, cloud-based architecture that can deliver faster and more frequent customer experience improvements.

The Very Group digital customer experience director Paul Hornby said: “Finding the right products quickly is a vital part of the overall digital customer experience, and we’re excited to be taking product discovery to the next level by partnering with Constructor.

“Ultimately, we want every customer to have an increasingly personalised experience of shopping with Very. The opportunities that AI and machine learning open up in this space are endless, and tapping into that via product discovery is a major step forward in our tech transformation journey.”