Umbro will this week preview its new England shirt in a pop-up shop in London’s Shoreditch.
The kit, not on sale until April 1, will be previewed in a dedicated space from Saturday and customers will be able to pre-order ahead of England’s first World Cup qualifier.
The shop will be open for two weeks and will sell a range of sports product, including limited edition football boots.
One of the kit’s designers, Charlie Allen, will also be on hand at the shop running workshops on making the England kit and offering bespoke measuring services.
Two more pop-up stores will showcase the England shirts in New York and Tokyo.
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