Value retailer Wilko has launched on Deliveroo to give customers access to on-demand delivery of thousands of home and garden products in as little as 25 minutes.

Deliveroo rider outside Wilko

Source: Wilko

The collaboration between the two will see more than 3,000 products made available on the platform, including items in homeware, kitchen, DIY, garden, cleaning and petcare, as Wilko continues its high street expansion.

The roll-out will begin across ten Wilko hub locations in October – Edinburgh, Bristol, Nottingham, Bournemouth, Eccles, Manchester, Bedford, Harlow, Plymouth and Leeds – and marks the first time Wilko has offered on-demand, rapid delivery.

Following the launch, the partnership will extend to a further 50 locations across the country by the end of the year.

Since the launch of Deliveroo Shopping in November last year, the platform has partnered with retailers including The Perfume Shop, B&Q, Screwfix, Ann Summers and Not On the High Street.

Customers can access products beyond groceries, such as DIY, homeware, toys, flowers, baby items and gifts via the Deliveroo app.

Wilko chief executive Alex Simpkin said: “It’s great to be making Wilko so much more accessible to its loyal customer base. There’s a huge love for the brand and while we continue to open new stores this partnership gives us the opportunity to reach people quicker. All the great things you expect from Wilko and more in as little as 25 minutes.”

Deliveroo chief operating officer Eric French added: “It’s fantastic to welcome family favourite Wilko onto Deliveroo and to offer their huge range of household essentials for delivery in as little as 25 minutes.

“Our customers really value the convenience of having the high street brought to their doorstep, and that’s why we’re excited to continue these partnerships with well-loved retailers like Wilko as we expand Deliveroo Shopping and add more selection for our customers.”

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