Matchesfashion has named former Asos global brand creative director John Mooney as its new executive creative director.

John Mooney will join chief executive Nick Beighton’s executive team and in his new role will “be responsible for all creative output across the organisation across all touchpoints”.

Mooney’s career at Asos focused on expanding the menswear department as well as being responsible for the brand’s creative output and studio operations.

He has more than 20 years’ experience in fashion and was awarded an honorary degree in art and design from Kingston University in 2019.

Mooney said: “I’m super excited to be joining Matchesfashion in my capacity as executive creative director. 

“I am looking forward to exploring, developing and renewing the brand’s creative strategy using my skill and knowledge to create a recognisable and differentiated identity for the Matchesfashion brand, harnessing the creative power of the team and fully utilising the suite of platforms available to us.”

Chief executive Nick Beighton added: “John is a fantastic addition to lead our creative teams and I am looking forward to working together.  

“We remain focused on our ambition to be the luxury destination for customers in the world. 

“John brings a depth of experience and leadership that will be invaluable as we enter our next phase of growth.”

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