Very has unveiled a long-term fashion platform, dubbed “Haus of Flamingo”, accompanying the launch of its summer campaign.
The online marketing platform has been developed with creative partner The Gate to combine the “sentiment” of Very’s brand proposition, the retailer’s three flamingos which are part of an ongoing brand campaign, and an “aspirational and relatable style” to create a brand world “full of pink and originality”.
The new platform heralds a new creative world spanning Very’s fashion offering, from on-trend apparel to accessories and beauty.
The Haus of Flamingo platform will feature on the homepage of Very’s website, inviting shoppers to explore its summer collection.
The first campaign in the series highlights a curated selection of summer holiday essentials showcased in various film formats.
An extensive suite of social-first content is also included in the campaign, which was produced by director duo Hot Icarus of Twice Pictures in collaboration with Very’s in-house creative team.
Very’s summer campaign will run nationwide across VOD, digital, social media and influencer activity.
Very chief marketing officer Jessica Myers said: “We’re thrilled to introduce our customers to Haus of Flamingo, which invites everyone to immerse themselves in the colourful and varied world of Very fashion.
”The first outing of our new fashion platform marries the attitude of our new flamingo-fluent devices with the enticing world of fashion, which we know our customer will love. We want everyone to unleash their inner flamingo.”
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