Furniture and homewares retailer Habitat is launching a marketing campaign across Europe featuring supermodel Helena Christensen.

The campaign, with the tagline “This is my Habitat”, aims to encourage customers to “express themselves throughout their home”. The poster and press campaign launches on October 1 and will feature Christensen sharing her “distinctive style, what makes her home her own and how she has been inspired by Habitat”, according to the retailer. Other celebrities including Björn Borg will appear in the campaign further down the line.

Topics