Beds specialist Dreams is being plumped for sale by its private-equity owner Sun European Partners, Retail Week understands.
Sun European bought the beleaguered retailer out of administration in 2013, and parachuted in Mike Logue to oversee a turnaround of the business.
As new chief executive, Logue implemented a three-year improvement plan that led to the business’s annual profits soaring in 2015.
Rothschild is believed to have been appointed to seek out potential new owners.
However, the owners of the business – now valued at around £400m – are understood to be considering their options, which could include a sale, float or refinancing.
Logue told Retail Week: “At Dreams we continue to improve and grow our business.
“I didn’t buy the business and I won’t be selling it, I remain focused on leading our team of 1,850 colleagues, ensuring we continue to improve our manufacturing, our digital and store experience and have a market-leading home delivery service.”
Dreams continues to transform its store estate, with plans to roll out 20 of its new-look stores this year.
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