TikTok Shop is launching a week-long Sales event in the UK, offering exclusive discounts on thousands of trending products, Retail Week can reveal.
The launch of the platform’s For You Days follows the successful launch of the same event in the US this summer and will run from September 23 to September 30.
The event gives TikTok Shop users access to Sales and live shopping sessions, enabling them to connect with brands and creators.
Brands will be running live selling events across the week, with some sessions lasting up to 16 hours. Each live event will offer a range of discounts, product launches and freebies for viewers.
Shoppers can also access discounts of up to 50% on trending brands and retailers.
Sweaty Betty will be offering 20% off all orders made through TikTok Shop, while beauty brand Made By Mitchell will slash the price of its makeup storage bag from £25 to £10 and its liquid blush bronzer will be half-price.
The week-long event arrives before Amazon kicks off its Prime Big Deal Days on October 8 and 9.
TikTok Shop UK head of operations Jan Wilk said: “For You Days is TikTok Shop’s new one-of-a-kind Sales event, where our community can shop from their favourite brands at great prices in an entertaining way.
“Live shopping is a totally unique experience that lets people see products in action and hear directly from brands and creators during their purchase.
“Whether you’re in the market for new clothes or beauty products, or browsing for updated homewares, join in on a session this week to access exclusive discounts and participate in competitions and giveaways to experience and enjoy the best of what For You Days has to offer.”
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