Dreams hires former Mothercare managing director Mike Logue as chief executive

Logue replaces Nick Worthington, who stepped down in June after five years leading the business.

Dreams chief financial officer Kim Zaheer, who was leading the business on an interim basis, said: “We are very pleased to welcome Mike to Dreams. He brings with him a huge amount of both retail and operational expertise and we very much look forward to working with him.”

Logue, who started today, said: “Dreams is a fantastic brand and I am delighted to be given the opportunity to lead the company forward at this exciting stage and build upon the solid foundations that have been laid by the management team. I am greatly looking forward to working closely with them and the rest of the team.”

Before Mothercare, Logue, 41, was commercial director for non-food at Asda. He was also managing director of Gamestation and has held various operational roles at Marks & Spencer in the UK and Hong Kong.

Dreams was acquired in a pre-pack administration deal by Sun European in March. Sun European acquired two-thirds of the store estate as part of the deal, and the remaining 95 shops were shuttered.