Mass merchandiser Target plans to bring the management of its ecommerce platform Target.com back in house, bringing to an end what will be a 10-year outsourcing partnership with Amazon.

The retailer expects to launch the new platform in advance of the holiday season in 2011. Amazon and Target linked up to relaunch Target.com in 2001 and will continue to work together during the next two years to optimise performance of the existing platform and fulfilment services.

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