Today in retail: Can Zalando take on Asos in the UK?

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As Zalando continues to add to its proverbial armoury, the German etailer is marching ever closer to a frontline battle with its main fashion rival in the UK, Asos.

Asos is a reputable brand in the UK, bucking the downward trend in fashion and not just surviving but thriving amid post-Brexit uncertainty.

If Zalando hopes to compete in the UK, it will need to bolster its brand power.

However, its latest revelation today shows how serious it is about disrupting the ecommerce market.

As it posted surging half-year sales to around £1.77bn, Zalando launched new premium membership scheme – Zalando Zet.

The scheme, to first be piloted in four German cities, offers members same-day delivery, pick up of returns on demand, personal fashion advice and early access to Sales.

Having previously indicated that the UK was an important market for them, it follows that Zalando could launch Zet here if the trial goes to plan.

Asos introduced a similar scheme in 2009, which has grown steadily, but as retailers increasingly look to cash in on the bourgeoning sharing economy, customer focused memberships and loyalty building could become the cornerstone of success.

Quote of the day

“While Brady’s connections to Sir Philip Green are longstanding, that could prove a boon to the tycoon who, following the bruising of reputation in the wake of BHS’ collapse, is perhaps now more likely to listen to a strong, independent-minded voice on his board – especially one he knows well.”

– Retail Week executive editor George MacDonald commenting on Karen Brady’s appointment at Taveta