M&S turns to AI and social media spending to boost sales and attract Gen Z shoppers
Marks & Spencer is ramping up its growth strategy with an “accelerated pace of change” across digital, data and tech as it uses AI and social media spending to attract younger shoppers.
As part of Marks & Spencer’s target of growing its clothing and home market share by 1% and operating margin by more than 10% by the 2028 full financial year, the retailer has outlined its plan to drive online growth and enhance personalisation for customers.
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