The US’s first lady Michelle Obama is the latest big name on multichannel retailer Boden’s list of enthusiasts, according to The Daily Telegraph.

Boden received an order to deliver its spring/summer fashion catalogue to the White House for Obama, who is understood to be keen to make her look more British.

She joins Samantha and David Cameron, who are known to be fans of the retailer, as is Angelina Jolie.

Boden was set up by Old Etonian Johnnie Boden in 1991. It increased its annual turnover to £168m last year, up from £153.6m in 2007.

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